向死而生:社交媒体的情感共振与“复活”再造——基于豆瓣“社会性死亡”小组考察  

Living to Death:Emotional Resonance and"Resurrection"Reconstruction of Social Media--Based on the Investigation of Douban's"Social Death"Group

作　　者：何加辉 姜淑萍[1] He Jiahui;Jiang Shuping

机构地区：[1]内蒙古师范大学

出　　处：《北京青年研究》2025年第3期52-58,共7页Beijing Youth Research

基　　金：教育部人文社会科学研究项目“百年中国新闻学理论教材发展视域下理论新闻学自主知识体系建构研究”(项目编号:24YJA860022)的阶段性研究成果。

摘　　要：“社会性死亡”一词在逐渐被大众熟知的过程中,内涵与外延已发生偏移,但社死事件的社会本质与无法言说之间矛盾却一以贯之。本文基于豆瓣“社会性死亡”小组,采用线上观察法、内容分析法、文本分析法的研究方法,从个人、社群、社会三个层面分析了如何实现从现实社会的“社死”到媒介社群的“复活”。个人有“被看见”的情感需求与提供参照的价值坐标;在算法的勾连与区隔下,形成弱关系的精神家园与舞台展演式的趣缘空间;“社会性死亡”成为社交货币,有助于“主我”在媒介化的趣缘空间中漫游,形成虚拟空间的新“客我”的社会关系,弥补现实社会期待中“客我”角色失焦。现实中无法言说的尴尬弱者转向趣缘小组的社交强人,完成“社会性复活”的身份再造。In the process of gradually being known to the public,the connotation and extension of the term"social death"have shifted,but the contradiction between the social nature of the social death event and the inability to speak has been consistent.Based on Douban's"social death"group,this paper adopts online observation method,content analysis method and text analysis method to analyze how to realize the"social death"from the real society to the"resurrection"of the media community from the three levels of individual,community and society.The individual has the emotional needs of"being seen"and the value coordinates of providing reference;under the connection and separation of the algorithm,the spiritual home of the weak relationship and the interest space of the stage performance are formed."Social death"has become a social currency,which helps"I"to roam in the mediated interest space,forms a new social relationship of"I"'in the virtual space,and makes up for the lack of focus of the role of"I"'in the real society.The unspeakable embarrassed weak in reality turn to the social strongman of the interest groups to complete the identity reconstruction of"social resurrection".

关 键 词：社会性死亡 豆瓣小组 趣缘社群 媒介技术 社会性复活 

分 类 号：G206[文化科学—传播学]