基于数字人文视阈下的产品设计应用研究  

Research on Product Design Application from the Perspective of Digital Humanity

作　　者：赵中华[1] ZHAO Zhonghua(School of Art and Design,Anhui Business and Technology College Hefei 230041,China)

机构地区：[1]安徽工商职业学院艺术设计学院,安徽合肥230041

出　　处：《内蒙古艺术学院学报》2025年第1期143-148,共6页Journal of Inner Mongolia Arts University

基　　金：2022年度安徽省高等学校省级质量工程教学研究项目“数字创意产业时代下产品艺术设计专业群构建实践”(项目编号:2022jyxm162)的系列研究成果;2022年度安徽省高等学校省级质量工程传统专业改造升级(原专业结构优化调整与专业改造)“产品艺术设计传统专业改造升级”(项目编号:2022zygzsj008)的阶段性研究成果。

摘　　要：数字人文视阈是指将数字技术与人文学科相结合,以探索人类文化、历史、语言等方面的问题。在产品设计领域中,数字人文视阈可以帮助设计师更好地理解和满足用户需求,以及更好地融入人文因素和文化背景。引入人类学田野调查的方法进行产品调研,将使用者作为调研的主体,深入了解用户的文化、价值观和民俗习惯,以便更好地设计产品满足用户需求。结合文创产品,探求产品的人文内涵,打破产品设计即外观设计的误区,将功能性作为产品的主体,强调功能性包括产品的实际使用功能以及人文情感的使用功能。进而通过数字人文方法分析用户的语言使用习惯和交流方式,以使产品有更好的文化使用体验,增加用户的情感认同。The digital humanities perspective refers to the integration of digital technology with the humanitiesto explore issues related to human culture,history,language,and other aspects.In the field of product design,thedigital humanistic perspective can help designers better understand and meet user needs,as well as better integratehumanistic factors and cultural backgrounds.Introducing the method of anthropological fieldwork for productresearch,with users as the main subjects of research,to gain a deeper understanding of their culture,values,andcustoms,in order to better design products that meet user needs.Combining cultural and creative products,exploringthe humanistic connotations of the product,breaking the misconception that product design is just appearance design,making functionality the main body of the product,emphasizing that functionality includes both the actual usefunction of the product and the use function of humanistic emotions.Furthermore,by using digital humanitiesmethods to analyze user language usage habits and communication methods,the product can have a better culturalexperience and increase user emotional identification.

关 键 词：数字人文 产品设计 文化 用户体验 

分 类 号：TB472[一般工业技术—工业设计]