AI搜索引擎拟人化与可解释性对心理健康信息搜索效果的影响  

The Impact of Anthropomorphism and Explainability of AI Search Engine on the Effectiveness of Mental Health Information Search

作　　者：王伟军 马诗浩 朱一萌 刘玲 叶建梅[1,2] WANG Weijun;MA Shihao;ZHU Yimeng;LIU Ling;YE Jianmei(Key Laboratory of Adolescent Cyberpsychology and Behavior(CCNU)of Ministry of Education,Wuhan,430079;School of Psychology,Central China Normal University,Wuhan,430079;College of Food Science and Technology,Wuhan Business University,Wuhan,430065)

机构地区：[1]华中师范大学青少年网络心理与行为教育部重点实验室,武汉430079 [2]华中师范大学心理学院,武汉430079 [3]武汉商学院食品科技学院,武汉430065

出　　处：《图书情报知识》2025年第2期48-59,共12页Documentation,Information & Knowledge

基　　金：国家社会科学基金重大项目“人本人工智能驱动的信息服务体系重构与应用研究”(22&ZD324)的研究成果之一。

摘　　要：[目的/意义]AI搜索引擎为提升心理健康信息搜索效果提供了新的机会,研究旨在探清AI搜索引擎对心理健康信息搜索效果的影响,并揭示其关键机制。[研究设计/方法]研究开展了两个基于人机交互的心理健康信息搜索虚拟仿真实验。实验一招募126名大学生,探讨了不同搜索引擎类型对心理健康信息搜索效果的影响;实验二招募146名大学生,探讨了AI搜索引擎的拟人化和可解释性对心理健康信息搜索效果的影响。[结论/发现]AI搜索引擎显著提升了心理健康信息搜索的效果;具有拟人化和可解释性特征的AI搜索引擎提升搜索的效果更佳;相较于无解释的情况,当具有拟人化身份的AI搜索引擎解释内容生成过程时,信息搜索效果更好。[创新/价值]为生成式AI搜索引擎的优化提供参考依据,并为AI在心理健康信息搜索领域的应用提出了建议。[Purpose/Significance]AI search engines may provide new opportunities to improve the search effectiveness of mental health information.This study aims to clarify the impact of AI search engines on the search effectiveness of mental health information and reveal its key mechanisms involved.[Design/Methodology]The study conducted two virtual simulation experiments on mental health information search based on human-computer interaction.In experiment 1,126 college students were recruited to explore the impact of different types of search engines on the effectiveness of mental health information search.In experiment 2,146 college students were recruited to investigate the impact of the anthropomorphism and explainability of AI search engines on the effectiveness of mental health information search.[Findings/Conclusion]AI search engines have significantly improved the effectiveness of searching for mental health information.AI search engines with anthropomorphic and explainability features are even more effective in improving search results.Compared with the situation where there is no explanation,when an AI search engine with an anthropomorphic identity explains the content generation process,the information search results are better.[Originality/Value]This research provides a reference for optimizing generative AI search engines and offers recommendations for the application of AI in the field of mental health information searching.

关 键 词：AI搜索引擎 心理健康信息 搜索效果 拟人化 可解释性 

分 类 号：B84[哲学宗教—心理学] C912.68[经济管理] G203[社会学]