公共图书馆数字体验区的沉浸式体验:分析框架及用户测试  

Immersive Experience in Public Libraries'Digital Experience Zones:An Analytical Framework and User Testing

作　　者：陈则谦[1] 张天雄 赵蕊[1] CHEN Zeqian;ZHANG Tianxiong;ZHAO Rui(School of Management Hebei University,Baoding,071000)

机构地区：[1]河北大学管理学院,保定071000

出　　处：《图书情报知识》2025年第2期94-104,166,共12页Documentation,Information & Knowledge

基　　金：国家社会科学基金项目“新型公共文化空间的实践样态及可持续发展研究”(22BTQ039)的研究成果之一。

摘　　要：[目的/意义]为用户提供沉浸式体验是公共图书馆数字体验区建设的方向和目标,认识和优化沉浸式体验是完善数字体验区建设,引领公共图书馆高质量发展的重要路径。[研究设计/方法]基于沉浸理论、用户体验理论和数字体验区的特点,构建由包裹性、交互性、叙事性和平衡性构成的沉浸式体验分析框架,结合用户体验地图对公共图书馆数字体验区的沉浸式体验进行用户测试。[结论/发现]公共图书馆数字体验区沉浸式体验的总体效果一般,在交互性、叙事性和包裹性上表现一般,平衡性较差。空间规划不合理、数字设备不可及、体验项目不完善是影响体验效果的主要因素。[创新/价值]构建了适合公共图书馆数字体验区沉浸式体验的分析框架,为提升“新型数字阅读体验型”“数字阅读+纸质阅览体验型”和“趣味娱乐体验型”数字体验区的沉浸式体验效果提供参考,助力公共图书馆数字体验区建设实践。[Purpose/Significance]Providing users with an immersive experience is the direction and goal of the construction of digital experience zones in public libraries,and understanding and optimizing this immersive experience is a crucial path to improve the construction of digital experience zones,thereby promoting the high-quality development of public libraries.[Design/Methodology]Based on flow theory,user experience theory,and the characteristics of digital experience zones,a framework for immersive experience analysis was established,which encompassed immersive wrapping,interaction,narrativity,and balance.Using a user experience map,the user test was conducted to evaluate the immersive experience in the digital experience zones of public libraries.[Findings/Conclusion]The overall effectiveness of the immersive experience in the digital experience zones of public libraries is generally mediocre,with mediocre performance in interaction,narrativity,and immersive wrapping,and poor balance.The main factors contributing to the unsatisfactory experience are unreasonable spatial planning,inaccessible digital devices,and incomplete experience projects.[Originality/Value]This paper establishes an analytical framework suitable for immersive experiences of digital experience zones in public libraries,which can provide a reference for enhancing the immersive experience effects of three practical models of"new digital reading experience""digital reading+physical reading experience"and"entertainment experience"in digital experience zones,thereby supports the practical construction of digital experience zones in public libraries.

关 键 词：公共图书馆 数字体验区 沉浸式体验 用户体验地图 

分 类 号：G252[文化科学—图书馆学]