游客文化景观责任行为形成机制研究  

Research on the formation mechanism for tourist cultural landscape environmental responsibility behavior

作　　者：徐晓亮 王明辰 关靖云 刘旭义 杨晶晶 XU Xiaoliang;WANG Mingchen;GUAN Jingyun;LIU Xuyi;YANG Jingjing(College of Tourism,Xinjiang University of Finance and Economics,Urumqi 830012,China)

机构地区：[1]新疆财经大学旅游学院,新疆乌鲁木齐830012

出　　处：《西安理工大学学报》2025年第1期114-123,共10页Journal of Xi'an University of Technology

基　　金：国家社会科学基金项目(23XMZ061);新疆维吾尔自治区社会科学基金项目(22VZX019);自治区研究生教育创新计划项目(XJ2023G252);新疆财经大学高层次人才专项项目(2022XGC016,2023XGC007)。

摘　　要：为探究游客文化景观责任行为的形成机制,基于价值-信念-规范理论和既有研究,选取保护结果认知、游客责任归因、自我道德规范、投射形象和文化认同为条件变量构建结构方程模型,利用游客一手问卷数据进行量化分析,并引入必要条件分析和模糊集定性比较分析做进一步探讨;使用SPSS 26.0和fsQCA软件进行实证研究。结果表明:游客保护结果认知对文化景观责任行为无显著直接影响,但能通过责任归因与自我道德规范的链式中介路径促进责任行为;投射形象和文化认同对文化景观责任行为的形成有正向调节作用,其中对破坏抑制行为的影响比发展促进行为更强。模糊集定性比较分析揭示了文化景观责任行为形成的两种条件组态:“道德素养主导”和“游客-目的地联动”。In order to explore the formation mechanism for tourists’cultural landscape responsibility behavior,a structural equation model was constructed using cognitive protection outcomes,tourist responsibility attribution,self moral standards,projected image,and cultural identity as conditional variables based on value-belief-norm theory and existing research.A quantitative analysis was conducted using first-hand questionnaire data from tourists,with necessary condition analysis and fuzzy set qualitative comparative analysis introduced for further exploration;empirical research was conducted using the SPSS 26.0 and fsQCA software.The results showed that cognitive protection outcomes of tourists had no significant direct impact on cultural landscape responsibility behavior,but could promote responsibility behavior through a chain mediated pathway to responsibility attribution and self moral norms;projection of images and cultural identity have a positive moderating effect on the formation of cultural landscape responsibility behavior,with a stronger impact on destructive inhibitory behavior than developmental promoting behavior.The fuzzy set qualitative comparative analysis reveals two conditional configurations for the formation of cultural landscape responsibility behavior:"moral literacy dominance"and"tourist destination linkage".

关 键 词：文化景观 环境责任行为 形成机制 价值-信念-规范理论 六星街 

分 类 号：F592.7[经济管理—旅游管理]