文旅融合背景下考古遗址公园建设的经验与路径——以屈家岭考古遗址公园为例  

Construction Experiences and Pathways of Archaeological Site Parks with the Advancement of the Integration of Culture and Tourism:Taking the Qujialing Archaeological Site Park as an Example

作　　者：汪成[1] 熊建宏 WANG Cheng;XIONG Jianhong

机构地区：[1]武汉大学国家文化发展研究院,湖北武汉430072 [2]荆门市屈家岭管理区党政综合服务中心,湖北荆门431821

出　　处：《决策与信息》2025年第5期82-88,共7页Decision & Information

摘　　要：屈家岭遗址作为长江中游新石器时代核心遗址,承载着实证中华文明起源与农耕文化发源的重要使命,但在文旅融合中面临文化价值转化效率偏低、专业人才短缺、展陈手段单一等问题。借鉴杭州良渚遗址公园(IP品牌化、教育普及化)、意大利庞贝古城(数字技术赋能、沉浸式体验)等国内外典型案例,屈家岭亟须依托学术研究深化、技术创新赋能、品牌体系构建及区域协同发展,将文化遗产资源转化为驱动长江经济带高质量发展的核心动能与彰显中华文明多元一体特质的文化载体,为长江国家文化公园建设提供可复制推广的实践范式。As a core Neolithic site in the middle reaches of the Yangtze River,the Qujialing site bears the significant mission of substantiating the origins of Chinese civilization and the development of agricultural culture.However,it faces challenges in cultural tourism integration,such as low efficiency in cultural value transformation,a shortage of professional talent,and limited exhibition methods.By comparing domestic and international case studies,such as the Liangzhu Site Park(IP branding,educational popularization)and Pompeii(digital technology empowerment,immersive experiences),this paper proposes four practical pathways.Qujialing urgently needs to deepen academic research,leverage technological innovation,build a brand system,and promote regional collaborative development to transform cultural heritage resources into a core driving force for the high-quality development of the Yangtze River Economic Belt and a cultural carrier that highlights the diverse yet unified characteristics of Chinese civilization.This will provide a replicable and scalable practical paradigm for the construction of the Yangtze River National Cultural Park.

关 键 词：考古遗址公园 屈家岭 文旅融合 文化品牌 长江文化 

分 类 号：G127[文化科学]