新媒体环境下中小物业服务企业品牌发展路径探究  

作　　者：朱娟娟 吕强 

机构地区：[1]济南科技学校

出　　处：《中国物业管理》2025年第4期111-115,共5页China Property Management

基　　金：2024年中国物业管理协会课题研究工作结题成果。

摘　　要：本文对新媒体环境下中小物业服务企业品牌发展课题的研究成果进行了全面总结与提炼。深入剖析中小物业服务企业在品牌战略意识树立、竞争力提升、新媒体运用等多方面的成果,结合翔实数据与实际案例,展现创新实践所取得的切实成效。研究显示,在新媒体时代,中小物业服务企业借助一系列有效举措,能够在品牌塑造上收获显著成果,为行业发展提供新思路与实践经验,有力推动物业管理行业的健康前行。This paper comprehensively summarizes and refines the research results of the brand development of small and medium-sized property service enterprises in the new media environment.It deeply analyzes the achievements in various aspects such as the establishment of brand strategic awareness,the improvement of competitiveness,and the application of new media during the research process.Combining detailed data and practical cases,it demonstrates the practical effects achieved by innovative practices.The research shows that in the new media era,small and medium-sized property service enterprises can achieve remarkable results in brand building through a series of effective measures,providing new ideas and practical experience for the development of the industry,and strongly promoting the healthy development of the property service industry.

关 键 词：中小物业服务企业 新媒体环境 品牌发展 研究成果 

分 类 号：F293[经济管理—国民经济]