旅游凝视视角下碛口古镇文化景观感知特征研究  

Research on the Perception Characteristics of Cultural Landscapes in Qikou Ancient Town from the Perspective of the Tourist Gaze

作　　者：王雅琴 WANG Yaqin(School of Geographic Sciences,Taiyuan Normal University,Jinzhong 030619,Shanxi,China)

机构地区：[1]太原师范学院地理科学学院,山西晋中030619

出　　处：《科技和产业》2025年第8期152-157,共6页Science Technology and Industry

摘　　要：旅游凝视深刻影响着游客与居民对古镇景观的感知。以大众点评网站上游客发布的碛口古镇评论照片为数据来源,运用NVivo11.0和Gephi软件,结合内容分析法和社会网络分析法,研究旅游凝视视角下碛口古镇文化景观的感知特征。结果发现:游客主要关注碛口古镇河流、古街巷道和传统民居等文化景观元素;对物质文化景观的感知显著,而对非物质文化景观的感知较弱;在景观组合感知方面,游客对自然与物质文化景观组合感知度最高,而对非物质文化景观组合感知则相对较低。在旅游凝视的视角下,游客和居民与古镇景观的感知互动模式呈现出选择性与互动性深度融合的特点。居民对碛口古镇文化景观的感知经历了显著变化,包括对古镇文化景观价值的重新认识和基于游客兴趣及经济价值的文化景观感知的选择性变化。鉴于此,建议平衡物质与非物质文化的展示,提升古镇景观品质,促进古镇景观和谐共融,来增强游客和居民的感知体验和满意度。Tourism gaze profoundly influences the perception of ancient town landscapes by both tourists and residents.Taking the photos and reviews of Qikou Ancient Town posted by tourists on Dianping website as data sources,combined with content analysis and social network analysis methods,NVivo11.0 and Gephi software was employed to investigate the perceptual characteristics of Qikou Ancient Town’s cultural landscapes from the perspective of tourism gaze.The results reveal that tourists primarily focus on cultural landscape elements such as the ancient town’s rivers,streets and traditional dwellings which perceive material cultural landscapes significantly more than non-material cultural landscapes.In terms of landscape combination perception,tourists have the highest perception of the combination of natural and material cultural landscapes,while their perception of non-material cultural landscape combinations is relatively low.Under the gaze of tourism,the perceptual interaction pattern between tourists and the ancient town landscape exhibits a deep integration of selectivity and interactivity.Moreover,residents’perception of Qikou Ancient Town’s cultural landscapes has undergone significant changes,including a re-recognition of the value of the ancient town’s cultural landscapes and selective changes in cultural landscape perception based on tourist interest and economic value.In light of this,the study recommends balancing the display of material and non-material cultural heritage,enhancing the quality of the ancient town landscape,and promoting harmonious integration of the ancient town landscape to enhance the perceived experience and satisfaction of tourists and residents.

关 键 词：旅游凝视 碛口古镇 文化景观 景观感知 

分 类 号：F59[经济管理—旅游管理]