网络平台场景中数据不正当竞争的信用治理路径  

Credit Governance Path of Unfair Data Competition in Network Platforms

作　　者：寿晓明 SHOU Xiao-ming(School of Law,Anhui University,Hefei,Anhui 230601)

机构地区：[1]安徽大学法学院,安徽合肥230601

出　　处：《汕头大学学报(人文社会科学版)》2024年第11期15-22,94,共9页Journal of Shantou University(Humanities and Social Sciences Edition)

摘　　要：随着生成式人工智能等数字技术的迅猛发展,以数据质料为基础的网络平台经济作为新业态、新模式的代表,网络平台经济的发展显示出了极强的市场活力和竞争力。但其中不乏出现一些数据不正当竞争,严重损害了平台企业的信用评级。基于架构分层理论剖析数据竞争的内容层、代码层和应用层,分别缺失了信用体系中的获取信用、技术信用和社会信用。在厘清数据竞争信用缺失的具体表现和实际问题后,需要建构数据竞争的信用规范体系以此恢复网络平台市场的信任。在数据竞争的控制架构中建构数据竞争的获取机制,生产架构中建构数据竞争的利用机制,以及在评价架构中建构数据竞争的信用机制,以此重塑网络平台场景中的信用规范体系。在实践中,应对数据竞争的信用进行分级分类,并明确信用的奖惩机制,以引导平台企业在数据竞争中采取合法合规的市场行为。同时,应建构数据竞争信用的社会协同治理模式,引导全社会共同参与,促进网络平台场景中数据的良性竞争。With the rapid development of digital technologies such as generative artificial intelligence,the network platform economy based on data governance,as the representative of new formats and new models,has shown great vitality.However,there are some unfair data competitions,which seriously damage the credit rating of platform enterprises.Based on the hierarchical architecture theory,this paper analyzes the content layer,code layer and application layer of data competition,which lack the acquisition credit,technical credit and social credit in the credit system respectively.After clarifying the specific performance and practical problems of the credit deficiency in data competition,it is necessary to construct a credit standard system of data competition to restore the trust of network platform market.In order to reshape the credit standard system in the network platform scenario,the acquisition mechanism of data competition should be constructed in the control architecture of data competition,the utilization mechanism of data competition be constructed in the production architecture,and the credit mechanism of data competition be constructed in the evaluation architecture.In practice,it is necessary to classify the credit of data competition,and clarify the reward and punishment mechanism of credit,so as to guide platform enterprises to take legal and compliant measures in data competition,construct social collaborative governance mode of data competition credit,and guide the whole society to jointly promote benign competition of data in network platform scenario.

关 键 词：信用评价 架构分层 数据竞争 网络平台 架构性企业 

分 类 号：DF-41[政治法律—法学]