县域乡村旅游目的地协同治理体系研究——以贵州省遵义市桐梓县为例  

Research on Synergistic Governance System for Country-level Rural Tourism Destination——A Case Study of Tongzi Country,Zunyi City,Guizhou Province

作　　者：吴祥民 徐凤增[2] 朱利敏 WU Xiangmin;XU Fengzeng;ZHU Limin

机构地区：[1]重庆理工大学马克思主义学院,重庆400054 [2]山东大学管理学院,济南250100

出　　处：《世界农业》2025年第5期107-119,共13页World Agriculture

基　　金：国家社会科学基金重点项目“共同富裕视域下脱贫攻坚与乡村振兴有效衔接的实现路径研究”(22AJY010)。

摘　　要：乡村旅游在国家战略实施中具有重要作用,而县域层面的乡村旅游治理则居于承上启下的特殊地位。本文选取全国休闲农业与乡村旅游示范县——贵州省遵义市桐梓县作为典型案例,从协同学理论视角分析县域乡村旅游目的地治理体系的形成过程,剖析各个子系统之间的协同效应及协同特征。研究发现:县域乡村旅游目的地治理体系包含政府、企业、社会组织、公众等多个子系统,子系统的数量以及各个子系统之间自组织演化过程具有动态性;县域乡村旅游目的地治理体系协同演化过程中,不同阶段推动系统自组织演化的控制参数呈现阶段性特点,依次为市场需求、示范县建设、土地政策和市场竞争。同时,各阶段都在交叉利益这一序参数的引导下实现自组织演化,形成新的有序结构;县域乡村旅游目的地治理体系的系统性、内外双向开放性特征,以及多元主体之间存在的非线性关系,要求通过沟通协商和平等对话的方式来实现治理目标。在县域乡村旅游目的地治理体系中,多元利益主体间的互动呈现出竞争与合作并存的复杂态势,必须构建政府、企业、社会组织和公众等子系统之间既合作又竞争的良性互动关系。上述三个方面可成为县域乡村旅游目的地治理体系建设的逻辑依据和实践对照,为类似的县域乡村旅游目的地提供治理方面的见解。Rural tourism plays a pivotal role in the implementation of national strategies,with county-level management occupying a unique position.This study selects Tongzi County in Zunyi City,Guizhou Province,a National Demonstration County for Leisure Agriculture and Rural Tourism,as a typical case.By applying synergetic theory,this paper analyzes the formation process of the county’s rural tourism destination governance system and examines the synergetic effects and characteristics among its subsystems.The findings indicate that the governance system encompasses multiple subsystems,including government,enterprises,social organizations,and the public.These subsystems and their self-organization evolution processes are dynamic.During the co-evolution of the county’s rural tourism destination governance system,control parameters that drive the self-organization evolution at different stages exhibit phased characteristics,sequentially being market demand,development and construction of demonstration counties,land policy and market competition.Simultaneously,each stage achieves self-organization evolution under the guidance of cross-interest sequence parameters,forming new orderly structures.The systematic,internal and external bidirectional openness of the county’s rural tourism destination governance system,along with the non-linear relationships among multiple stakeholders,necessitate communication,consultation,and equal dialogue to achieve governance objectives.Within this governance system,the interaction between multiple interest entities presents a complex scenario of coexisting competition and cooperation,requiring the establishment of positive interactive relationships among government,enterprises,social organizations,and the public.These three aspects can serve as the logical foundation and practical reference for constructing the county’s rural tourism destination governance system,providing valuable insights for similar destinations.

关 键 词：目的地治理体系 乡村旅游 县域 协同学理论 桐梓县 

分 类 号：F592.7[经济管理—旅游管理]