农村电子商务对农户家庭增收的影响效应研究  

Research on the Effect of Rural E-Commerce on Increasing Peasant Household Income

作　　者：陈治国 张凡 CHEN Zhiguo;ZHANG Fan(College of Economics and Management,Xianyang Normal University,Xianyang 712000,Shaanxi,China;Changan Bank Co,Xi'an Qujiang New District Branch,Xi'an 710061,Shaanxi,China)

机构地区：[1]咸阳师范学院经济与管理学院,陕西咸阳712000 [2]长安银行西安曲江新区支行,陕西西安710061

出　　处：《铜仁学院学报》2025年第2期115-126,共12页Journal of Tongren University

基　　金：国家社科基金一般项目“数字农业赋能农业绿色转型的效应、机制与政策”(22BGL165);教育部人文社会科学研究青年基金项目“阶层主体性、家庭资产配置与优化路径研究”(19YJC790056)。

摘　　要：通过深入探析农村电子商务对农户家庭增收的影响,基于省际面板数据,运用双向固定效应模型实证估计农村电子商务对农户家庭增收的影响效果。实证研究发现:农村电子商务指数在1%显著性水平上对农户家庭收入有正向影响,且运用FGLS估计法检验表明双向固定效应模型的估计结果稳健可靠,由此充分表明农村电子商务发展有助于实现农户家庭增收。同时,地区异质性分析发现:农村电子商务指数在10%显著性水平上对中部地区与西部地区农户家庭均有显著的促进效应,而东部地区的促进效应在统计水平上不显著,进而表明农村电子商务发展对中西部地区农户家庭增收的成效显著。据此提出进一步强化农村电子商务增收效果的针对性政策启示。By analyzing the mechanism of rural E-commerce on increasing peasant household income,and based on inter-provincial panel data,this paper uses the Bi-directional fixed-ffect model to empirically estimate the effect of rural electronic commerce on peasant household income increase.The empinical research finds that:The rural E-commerce index has a positive effect on the household income at the 1%significance 1evel,and the estimation results of the Bi-directional fixed-effect model are robust and reliable,which fully shows that the development of rural E-commerce is conducive to realizing the increase of the household income.At the same time,the regional heterogeneity analysis finds that the rural E-commerce index has a significant promoting effect on the households in both central and western regions,while the promotion effect in the eastern region is not significant in the statistical level,which indicates that the development of nural E-commerce has a significant effect on increasing the household income in the central and western regions.Accordingly,this paper puts forward the targeted policy enlightenment to further strengthen the effect of rural E-commerce income increase.

关 键 词：农村电子商务 农户家庭增收 影响效应 双向固定效应模型 

分 类 号：F840.6[经济管理—保险]