新媒体下野生动物科普宣传策略探讨  

Discussion on Strategies for Wildlife Science Popularization Communication in the New Media Era

作　　者：钟灵[1] 田小芳[1] 匡高翔 殷毓中 张长新[1] 廖辉[1] 杨怡[1] 邹琳 熊江 李平 张秀峰 ZHONG Ling;TIAN Xiaofang;KUANG Gaoxiang;YIN Yuzhong;ZHANG Changxin;LIAO Hui;YANG Yi;ZOU Lin;XIONG Jiang;LI Ping;ZHANG Xiufeng(Chongqing Zoo,Chongqing 400050,China)

机构地区：[1]重庆动物园,重庆400050

出　　处：《科技创新与生产力》2025年第4期4-5,9,共3页Sci-tech Innovation and Productivity

摘　　要：为了提升动物园科普宣传引导工作,文章从建立健全科普宣传工作机制、打造特色科普品牌、深挖野生动物文化内涵、持续加强正面科普宣传、借助外力科普引导、加强科普宣传队伍建设等6个方面,阐述了新媒体背景下动物园科普宣传策略,探究了科普宣传引导途径,提出了加强野生动物科普宣传的对策建议,以供行业科普作引导。In order to enhance the science popularization communication and guidance work of zoos,this paper elaborates on the science popularization communication strategies of zoos under the background of new media from six aspects:establishing and improving the science popularization communication work mechanism,creating characteristic science popularization brands,deepening the wildlife cultural connotation,continuously strengthening positive science popularization communication,leveraging external science popularization and guidance,and strengthening the construction of science popularization communication teams.It explores the ways to guide science popularization communication and proposes countermeasures and suggestions to strengthen the wildlife science popularization communication.

关 键 词：科普宣传 宣传策略 新媒体 野生动物 动物园 

分 类 号：G206[文化科学—传播学]