数字时代下的科普宣传教育创新策略与实践  

Innovative Strategies and Practices for Science Popularization Communication and Education in the Digital Era

作　　者：周伟东 姜丹[1] 高思梦 李媛媛[1] 杨璐 ZHOU Weidong;JIANG Dan;GAO Simeng;LI Yuanyuan;YANG Lu(Jilin Provincial Institute of Science and Technology Information,Changchun 130033,China;Jilin Institute of Science and Technology Innovation,Changchun 130000,China)

机构地区：[1]吉林省科学技术信息研究所,吉林长春130033 [2]吉林省科技创新研究院,吉林长春130000

出　　处：《科技创新与生产力》2025年第4期10-12,共3页Sci-tech Innovation and Productivity

摘　　要：针对互联网和新媒体技术对科普宣传教育产生的影响,文章分析了在数字时代下科普宣传教育的现状,指出了传统科普宣传教育方式的局限性,提出了一系列包括利用互联网和新媒体技术拓宽科普宣传渠道、增强公众互动参与体验、开展科普互动活动以及构建科普教育平台等创新策略。旨在提高科普宣传教育的传播效果和覆盖面,推动科普事业的繁荣和发展。In light of the impact of the internet and new media technologies on science popularization communication and education,this paper analyzes the current status of science popularization communication and education in the digital era,highlighting the limitations of traditional approaches and the new opportunities brought by the digital age.A series of innovative strategies are proposed,including leveraging internet and new media technologies to expand the channels of science popularization,enhancing public interaction and participatory experiences,organizing interactive science popularization activities,and building science education platforms.The aim is to improve the dissemination effectiveness and coverage of science popularization communication and education,stimulate public interest and enthusiasm for science,and promote the prosperity and development of science popularization initiatives.

关 键 词：科普宣传 科普教育 数字时代 创新策略 

分 类 号：G315[文化科学]