“大思政课”建设协同广告设计专业育人的逻辑理路  

The Logical Path of Collaborative Education in Advertising Design Major through the “Great Ideological and Political Course” Construction

作　　者：李奇辰 LI Qichen(Anhui Business College,Wuhu Anhui 241003,China)

机构地区：[1]安徽商贸职业技术学院,安徽芜湖241003

出　　处：《吉林工程技术师范学院学报》2024年第7期52-59,共8页Journal of Jilin Engineering Normal University

基　　金：安徽省省级精品课程项目“平面广告设计”(2022jpkc051);安徽商贸职业技术学院课程思政示范课程项目“平面广告设计”(ZL2022021)。

摘　　要：本文分析了“大思政课”建设给广告设计专业人才培养工作带来的机遇与挑战,提出以建构中国故事内核的广告设计专业教学体系、融合本土文化开拓广告设计专业教学内容、拓宽素养指标完善广告设计专业评价标准为实践路径,以教师职业成长与专业发展协同前行、联系社会资源强化实践育人、建设教学资源库助力专业教育提质增效为优化策略,推动“大思政课”建设协同广告设计专业育人。This article analyzes the opportunities and challenges brought by the construction of the “Great Ideological and Political Course” to the cultivation of advertising design professionals.It proposes a practical path of constructing a teaching system with the core of Chinese stories for advertising design major,integrating local culture to develop teaching content,expanding literacy indicators,and improving evaluation standards for advertising design major.The optimization strategy is to promote the coordinated development of teachers' professional growth and professional development,connect with social resources to strengthen practical education,and build a teaching resource library to help improve the quality and efficiency of professional education.The goal is to promote the construction of the “Great Ideological and Political Course” and the collaborative education of advertising design professionals.

关 键 词：“大思政课” 广告设计专业 人才培养 

分 类 号：G641[文化科学—高等教育学]