“情不知所起,一往而深”:理解青年群体情绪价值与情绪消费实践  

“Love Arises Unknowingly,and Deepens Irrevocably”:Understanding the Emotional Value and Emotional Consumption Practices of the Youth Groups

作　　者：梅凯 Mei Kai(School of Journalism and Communication,Jilin University,Changchun,China)

机构地区：[1]吉林大学新闻与传播学院,吉林长春130012

出　　处：《社会科学论坛》2025年第3期192-209,共18页Tribune of Social Sciences

基　　金：吉林省教育厅博士研究生科研创新能力提升项目《计算传播视域下中华优秀传统文化的青年传播研究》的阶段性成果,项目编号:JJKH20250041BS。

摘　　要：深度媒介化时代,青年群体对于情绪价值的追寻和情绪消费的实践反映了他们对个体生活质量的追求和对个人情感状态的重视。研究发现,青年群体追寻情绪价值是后真相时代的情绪迷雾笼罩、现实境况下情绪能量释放、微粒化社会中情感归属寻求以及快感驱动下情绪钟摆效应平衡的结果。同时,青年群体的情绪消费实践是一个复杂而多维的过程,涉及到从物质实体到“为快感买单”的虚拟化消费、从功能价值到“千金难买我乐意”的符号化体验、从供给需求到“自我为中心的愉悦”的补偿性心理和从购买认同到“线上线下寻找搭子”的集群化行为等多个方面,并且形成了“消费—体验—心理—行为—消费”这一完整的逻辑闭环。也应看到,青年在情绪价值和情绪消费实践中面临的坠入消费主义陷阱、醉心于短期且表面的满足等逻辑张力与现实困境,需要多元主体协同应对。In the era of deep mediatization,the pursuit of emotional value and the practice of emotional consumption by young people reflect their pursuit of individual quality of life and their emphasis on personal emotional state.Based on the relevant methods of online ethnography and computational communication,this study explores the factors that evoke emotions,their evolving representation,and practical reflections,with the aim of understanding the emotional value and emotional consumption practices of the youth group..The research finds that the youth’s pursuit of emotional value results from several factors:the emotional fog of the post-truth era,the release of emotional energy in real-life situations,the search for emotional belonging in a fragmented society,and the emotional pendulum effect driven by the pursuit of pleasure.At the same time,the emotional consumption practice of youth groups is a complex and multidimensional process.It involves the virtualized consumption from material entities to“pay for pleasure”,the symbolic experience from functional value to“a grand can’t buy my pleasure”,the compensatory psychology from supply demand to“selfcentered pleasure”,and the emotional pendulum effect driven by the emotional energy release in the particulate society.Compensatory psychology from supply demand to“self-centered pleasure”,from purchase identity to“online and offline looking for a partner”cluster behavior,and so on,and formed a“consumption-experience-psychology-behavior-consumption”as a complete logical closed loop.It should also be seen that young people in the practice of emotional value and emotional consumption are faced with the logical tension and practical dilemma of falling into the trap of consumerism,intoxicated by short-term,superficial satisfaction,and so on,which need to be dealt with by multiple subjects in a cooperative effort.

关 键 词：青年 情绪价值 情绪消费 网络民族志 计算传播 

分 类 号：G206[文化科学—传播学]