色彩在职业装设计中的应用及其形象影响  

Application and image influence of color in work uniform design

作　　者：高含颖 GAO Hanying(School of Arts and Design,Henan Vocational University of Science and Technology,Zhoukou 466000,China)

机构地区：[1]河南科技职业大学美术与艺术设计学院,河南周口466000

出　　处：《染整技术》2025年第4期45-47,共3页Textile Dyeing and Finishing Journal

摘　　要：色彩是视觉传达的核心要素,在优化职业装实用效能与强化品牌符号价值中发挥着关键作用。在当前设计实践中,色彩应用普遍存在符号语义模糊、跨文化场域认知偏差及功能适配不足等问题,导致职业装难以同时满足行业属性、企业形象塑造等复合需求。基于此,有必要围绕色彩与职业装设计进行探讨,结合具体的应用案例分析,以明晰色彩应用的逻辑路径,进而优化职业装设计。Color is the core element of visual communication and plays a key role in optimizing the practical effectiveness of work uniform and strengthening the value of brand symbols.In current design practice,color application generally has problems such as fuzzy symbol semantics,cross-cultural field cognitive bias and insufficient functional adaptation,which makes it difficult for work uniform to meet the complex needs of industry attributes and corporate image building at the same time.Based on this,it is necessary to discuss the color and work uniform design,combined with specific application case analysis,in order to clarify the logical path of color application,and then optimize the work uniform design.

关 键 词：色彩 职业装设计 品牌形象 文化差异 

分 类 号：TS941.7[轻工技术与工程—服装设计与工程]