纺织服装区域品牌升级研究——以濮院羊毛衫区域品牌为例  

Research on upgrading and countermeasures of textile and clothing regional brands:Taking the regional brand of Puyuan woolen sweaters as an example

作　　者：申攀登 SHEN Pandeng(Fashion Design College Jiaxing,Jiaxing Vocational and Technical College,Jiaxing 314036,China)

机构地区：[1]嘉兴职业技术学院时尚设计学院,浙江嘉兴314036

出　　处：《染整技术》2025年第4期103-105,共3页Textile Dyeing and Finishing Journal

基　　金：嘉兴职业技术学院2024年校立科研项目“嘉兴市纺织服装产业区域品牌升级的路径与经验研究”(jzyy202438);浙江省哲学社会科学规划“省市合作”课题“嘉兴市纺织服装产业集群与非物质文化遗产联动发展的模式与策略”(24SSHZ127YB)。

摘　　要：区域品牌的转型升级是区域经济发展的强大推动力。濮院羊毛衫产业集群凭借其区位优势,历经长期发展,已颇具规模。然而,由于缺乏龙头品牌引领、专业人才不足,以及专业化协作供应链尚未完善等因素,濮院羊毛衫产业区域品牌的转型升级面临重重阻碍。本文通过对濮院羊毛衫市场的深入调研,全面剖析了濮院羊毛衫产业区域品牌的优势、劣势、外部机遇和威胁,并从政府、行业、企业三个层面提出针对性的对策建议。The transformation and upgrading of regional brands is a powerful driving force for regional economic development.The Puyuan Woolen Sweater Industry Cluster,with its geographical advantages and long-term development,has reached a considerable scale.However,due to factors such as the lack of leading brands,insufficient professional talents,and an imperfect specialized collaborative supply chain,the transformation and upgrading of regional brands in the Puyuan woolen sweater industry face numerous obstacles.This article conducts in-depth research on the Puyuan woolen sweater market,comprehensively analyzes the advantages,disadvantages,external opportunities,and threats of regional brands in the Puyuan woolen sweater industry,and proposes targeted countermeasures and suggestions from the government,industry,and enterprise levels.

关 键 词：产业集群 区域品牌 创新发展 

分 类 号：F768.3[经济管理—产业经济]