西藏主流媒体铸牢中华民族共同体意识路径探索  

Exploring Pathways for Xizang's Mainstream Media to Forge a Strong Sense of the Chinese National Community

作　　者：马晓艳 黄志武 Ma Xiaoyan;Huang Zhiwu

机构地区：[1]西藏日报社

出　　处：《西藏发展论坛》2025年第1期69-74,共6页

摘　　要：宣传中华民族共同体、引导人民群众铸牢中华民族共同体意识,是党媒的使命任务。文章在近年来学术界对加强中华民族共同体宣传的研究成果基础上,以西藏日报社对中华民族共同体的宣传报道为样本,采用媒体传播领域的培养理论,提出西藏主流媒体有形有感有效铸牢中华民族共同体意识宣传报道的策略与路径,即紧抓“有形”,创新中华民族共同体宣传报道的表达方式和呈现形式;丰富“有感”,讲好民族交往、交流、交融的感人故事;深化“有效”,提升中华民族共同体宣传报道的传播力和引导力,以达到教育引导西藏各族干部群众不断铸牢中华民族共同体意识的目的。Promoting the Chinese national community and guiding the public to forge a strong sense of the Chinese national community constitute a fundamental mission for Party-affiliated media.Building upon recent academic research on strengthening the communication of the Chinese national community,this article examines the coverage by Xizang Daily as a case study.Applying cultivation theory from media studies,it proposes strategic approaches for Xizang's mainstream media to effectively foster awareness of the Chinese national community through tangible,relatable,and impactful reporting.Specifically:Emphasizing"tangibility"by innovating expressive forms and presentation methods;Enhancing"relatability"through compelling narratives of ethnic interaction,exchange,and integration;Deepening"effectiveness"by improving the communicative power and guidance of related coverage.These strategies aim to educate and guide cadres and masses of all ethnic groups in Xizang to continuously strengthen their sense of the Chinese national community.

关 键 词：西藏主流媒体 中华民族共同体意识 宣传报道 

分 类 号：G219.2[文化科学—新闻学]