数字环境下新闻档案资源的分众化传播策略  

Strategy of Mass Dissemination of News Archive Resources in Digital Environment

作　　者：李婉婷 LI Wanting(Department of Normal,Shangqiu Polytecnic,Shangqiu 476000)

机构地区：[1]商丘职业技术学院师范学院,商丘476000

出　　处：《山西档案》2025年第5期141-144,共4页Shanxi Archives

基　　金：河南省商丘市哲学社会科学规划课题“商丘市高职院校学生媒介素养现状及提升策略研究”(SKG-2020-112)。

摘　　要：在数字时代,新闻档案资源传播正由“大众化”向“分众化”转型。在剖析新闻档案资源所面向的主要用户群体基础上,运用问卷和访谈的调研方法,对不同用户群体的需求特征展开了进一步分析。基于当前新闻档案资源的传播现状与存在的问题,论证了新闻档案资源分众化传播的必要性与可行性。最后,聚焦内容、渠道、技术三大维度,提出分众化传播策略的框架。同时,强调应建立“分析—传播—评估—反馈—优化”的闭环流程,构建“用户导向、数据驱动、持续优化”的动态传播范式。In the digital age,the dissemination of news archive resources is transforming from“popularization”to“diversification”.This paper analyzes the main user groups for news archive resources,and further analyzes the demand characteristics of different user groups according to the survey methods of questionnaire and interview.Based on the present situation and existing problems of news archive resources,this paper demonstrates the necessity and feasibility of mass dissemination of news archive resources.Finally,focusing on the three strategic dimensions of content,channel and technology,the paper puts forward the strategic framework of mass communication.At the same time,it is emphasized that a closed-loop process of“analysis-communication-evaluation-feedback-optimization”should be established,and a dynamic communication paradigm of“user-oriented,data-driven and continuous optimization”should be built.

关 键 词：新闻档案 数字环境 分众化传播 内容策略 渠道策略 技术策略 

分 类 号：G270[文化科学—档案学]