中国国家博物馆文创实践探索  

Exploration of Cultural and Creative Practices in the National Museum of China

作　　者：常莉 Chang Li

机构地区：[1]中国国家博物馆,北京100006

出　　处：《文博学刊》2025年第1期45-51,共7页Journal of Archaeology and Museology

摘　　要：近年来,国家相继出台各项宏观政策,鼓励博物馆挖掘藏品内涵,与文化创意、旅游等产业相结合,开发周边产品,为博物馆发展提供了新活力。中国国家博物馆作为我国博物馆文创领域的先行者,经过十余年的探索,始终走在文创行业前列。中国国家博物馆的文创开发工作具有创新性,运营模式和开发策略可为其他博物馆提供参考,从而共同推动中华优秀传统文化创造性转化和创新性发展。In recent years,China has introduced various macro-policies to encourage museums to explore the connotation of their collections,integrate with industries such as cultural creativity and tourism,and develop peripheral products,thereby injecting new vitality into the development of museums.As a pioneer in museum cultural and creative development,the National Museum of China has remained at the forefront of the industry through more than a decade of exploration.Its work in cultural and creative development is innovative,and its operational model and development strategies can serve as a reference for other museums,thereby jointly promoting the creative transformation and innovative development of China's excellent traditional culture.

关 键 词：中国国家博物馆 文创开发 发展历程 实践探索 

分 类 号：G124[文化科学]