文旅融合视阈下博物馆“大文创”理念建构及实践探索——以扬州中国大运河博物馆为例  

The Conceptual Construction and Practical Exploration of the aGreat Cultural Creationo in Museums from the Perspective of Culture and Tourism Integration:A Case Study of the China Grand Canal Museum in Yanghzou

作　　者：陈晶晶 任彦馨 Chen Jingjing;Ren Yanxin

机构地区：[1]扬州中国大运河博物馆,江苏扬州225001

出　　处：《文博学刊》2025年第1期52-58,共7页Journal of Archaeology and Museology

摘　　要：当前,文化和旅游的深度融合已成为推动经济社会发展、促进文化传承的重要引擎。在此背景下,博物馆作为承载历史记忆、传播文化知识和提供休闲娱乐的重要载体,面临着新的机遇与挑战。博物馆文创工作是有效连接历史文化与现代生活、传统艺术与现代设计的重要枢纽,在文旅融合的过程中扮演着至关重要的角色。扬州中国大运河博物馆在机制、运营、服务、文创产品开发等方面积极探索以“人”为主导、以“文化”为核心的新型运营模式,打造特色化沉浸式文化消费空间,将中华传统文化与市场需求相结合,为文创运营模式探索了新道路,实现了社会效益与经济效益的双赢,为新质生产力的发展注入了强劲动力。Currently,the deep integration of culture and tourism has become an important engine for driving economic and social development and promoting cultural inheritance.Against this backdrop,museums,serving as significant platforms for carrying historical memory,disseminating cultural knowledge,and offering leisure and entertainment,are confronted with new opportunities and challenges.The cultural and creative work of museums serves as an important hub that effectively connects historical culture and modern life,as well as traditional art and modern design.It plays a vital role in the process of the integration of culture and tourism.The China Grand Canal Museum in Yangzhou has actively explored a new operational model that is people-oriented and culture-centered in terms of mechanisms,operations,services,and the development of cultural and creative products.It has created a distinctive and immersive cultural consumption space that integrates traditional Chinese culture with market demand,paving a new path for the cultural and creative operational model,achieving a win-win outcome of both social and economic benefits,and injecting strong momentum into the development of new quality productive forces.

关 键 词：文旅融合 博物馆大文创 沉浸式 大运河 

分 类 号：G124[文化科学]