近代以降日本传统工艺如何对接国际市场  

How Traditional Japanese Crafts Have Engaged with the International Market Since Modern Times

作　　者：周菲菲 ZHOU Fei-fei(College of Foreign Languages and Literature,Fudan University,Shanghai,200433)

机构地区：[1]复旦大学外国语言文学学院,上海200433

出　　处：《深圳大学学报(人文社会科学版)》2025年第2期28-37,共10页Journal of Shenzhen University:Humanities & Social Sciences

基　　金：上海市浦江人才计划项目“技术文明视野下的近世中日交流史研究”(22PJC006)。

摘　　要：自近代以来,日本因殖产兴业的需求,通过回应西方“日本主义”对“旧日本”(Old Japan)“博物馆学式的欲望”的方式外销传统工艺品,奠定了与美、欧贸易的基础。“古美术”政策和民艺运动对以上路径的反思为战后日本工艺的复兴提供了技术、制度、消费基础,同时也积累了其再度进入国际市场的思想资源。二战后,日本传统工艺在国家保护政策的庇护下得以存续,但在经历高速经济增长期后陷入衰退。20世纪70年代,日本试图借助《传统工艺产业振兴法》的实施推动该行业走向产业化复兴。然而,由于国内消费市场的萎缩、海外高性价比产品的涌入等问题,开拓海外市场成为传统工艺活态传承的现实选择。当前,日本传统工艺界已经从防守转为攻势,借助特有的官方援助体系及政产学媒合作的结构力量,构筑了基于“全球在地化”理念的“跨界产品开发-海外展览-通过创新接轨细分化市场-反哺规模化生产”的出口模式。该模式连续孕生了全球利基市场的头部企业,并高度重视环境保护、可持续发展、循环社会构建等全球性议题的应对,促进从日本工艺出发的解决方案潜移默化地渗透到消费者的日常生活中,最终指向跨工厂、产地、行业共享资源的“日本工艺株式会社”的整体出海。Since modern times,Japan has established a foundation for trade with Europe and the United States by exporting traditional crafts in response to the Western“Japanism”movement’s“museological desire”for“Old Japan”driven by the need for promoting industry.The policies on“antique art”and the Mingei movement(民芸運動,folk craft movement in Japan)provided technical,institutional,and consumer bases for the post-war revival of Japanese crafts,while also accumulating intellectual resources for re-entering the international market.After World War II,traditional Japanese crafts were preserved under national protection policies but fell into decline following a period of rapid economic growth.In the 1970s,Japan attempted to revitalize the industry through the implementation of the on the Act on the Promotion of Traditional Craft Industries.However,due to the shrinking domestic market and the influx of high-cost-performance overseas products,exploring overseas markets became a practical choice for the living transmission of traditional crafts.Currently,the traditional Japanese craft industry has shifted from a defensive to an offensive strategy.Utilizing a unique system of official support and the collaborative efforts of government,industry,academia,and media,it has established an export model based on the concept of“glocalization”.This model involves cross-disciplinary product development,overseas exhibitions,innovative alignment with niche markets,and feeding back into large-scale production.This approach has continuously given rise to leading companies in global niche markets and places a strong emphasis on addressing global issues such as environmental protection,sustainable development,and the construction of a circular society.These initiatives gradually permeate consumers’daily lives,offering solutions derived from Japanese craftsmanship.Ultimately,this points towards the collective international expansion of a“Japanese Craft Corporation”that shares resources across factories,production

关 键 词：近代日本 传统工艺 国际市场 对接市场 “全球在地化” 工艺立国 

分 类 号：K304[历史地理—历史学]