虚拟公共文化空间的个体价值及生成机制  

Individual Value and Generation Mechanisms of Virtual Public Cultural Space

作　　者：陈波[1] 延书宁 CHEN Bo;YAN Shu-ning(School of Journalism and Communication,Wuhan University,Wuhan,Hubei,430072;National Institute of Cultural Development,Wuhan University,Wuhan,Hubei,430072)

机构地区：[1]武汉大学新闻与传播学院,湖北武汉430072 [2]武汉大学国家文化发展研究院,湖北武汉430072

出　　处：《深圳大学学报(人文社会科学版)》2025年第2期45-55,共11页Journal of Shenzhen University:Humanities & Social Sciences

基　　金：习近平文化思想研究中心重大课题“互联网时代主流文化生产和传播的规律研究”(24&WZD20);国家社科基金后期资助项目“公共文化空间研究”(24FYSB011)。

摘　　要：虚拟公共文化空间体现出异于传统现实空间的形态结构与运作机理,在满足个体精神文化需求方面具有特殊的价值表现。基于对豆瓣小组和微信群聊两种线上阅读社区的网络民族志研究,剖析虚拟公共文化空间为个体带来的积极价值及其生成机制,研究发现:个体在虚拟公共文化空间中的进入、参与和游走过程形塑并维系着交流、记忆与展演空间三重构型;个体在与交流空间的互动过程中获得安全价值,在与记忆空间的互动过程中获得认同价值,在与展演空间的互动过程中完成自我实现。社区成员共同建构的规则共识构成价值生成的基点,私人生活与公共领域的对话互动形成价值生成的驱动力量,而对于理想自我的追求构成虚拟公共文化空间的价值旨归。以阅读为代表的文化实践映射着个体的发展需求与理想目标,而虚拟公共文化空间为这一过程提供了依托载体与支撑条件。引导虚拟公共文化空间建设的核心要义在于彰显并发挥公众的空间主体地位,从而满足其自我发展的本质诉求,以此助力虚拟公共文化空间成为驱动个体成长和社会进步的新引擎。The virtual public cultural space demonstrates a morphological structure and operational mechanism that are different from those of the traditional real space,so it has special value manifestations in meeting the people’s spiritual and cultural needs.Based on a cyber ethnographic study of two online reading communities,Douban groups and WeChat group chats,this paper analyzes the positive value that virtual public cultural space bring to people and the mechanism of its realization.The process of community members’entry,participation,and movement within virtual public cultural space shapes and sustains the triple configuration of communication,memory and performance spaces.Community members obtain security value in the process of interacting with the communication space,identity value in the process of interacting with the memory space,and self-realization in the process of interacting with the performance space.The consensus of rules jointly constructed by community members is the base point of value generation,the interaction between private life and public sphere form the driving force of value generation,and the pursuit of ideal self becomes the value objective of virtual public cultural space.Cultural practices represented by reading reflect people’s developmental needs and ideal goals,and virtual public cultural space provide supporting conditions for this process.The core essence of guiding the construction of virtual public cultural space lies in highlighting and giving full play to people’s dominant position,so as to meet their essential demands for self-development.In this way,virtual public cultural space will become a new engine driving individual growth and social progress.

关 键 词：虚拟公共文化空间 个体价值 价值生成 线上阅读社区 空间生产理论 

分 类 号：G124[文化科学]