基于情感化设计理论的展览空间设计研究——以2023年CES展SK集团临展空间为例  

Research on Exhibition Space Design Based on Emotional Design Theory:A Case Study of the Temporary Exhibition Space of SK Group at CES 2023

作　　者：陶晨宇 周波[1] TAO Chenyu;ZHOU Bo

机构地区：[1]南京工业大学,江苏南京211816

出　　处：《重庆建筑》2025年第4期19-22,共4页Chongqing Architecture

摘　　要：展览空间是展示艺术作品、产品和技术的重要媒介,而临展空间因时间短暂、主题特定和灵活创新的特点,成为展览设计中的独特形式。基于情感化设计理论,从“本能层”“行为层”和“反思层”3个层面出发,以2023年CES展会上SK集团的临展空间为例,探讨如何在有限的时间和空间内,通过感官引导、交互设计和思维引导,增强展览的表现力和吸引力。研究表明,情感化设计理论在临展空间中的应用,能够有效提升用户的情感体验,增强展览的互动性和影响力。通过对SK集团临展空间的分析,进一步验证了情感化设计在展览空间设计中的重要性,为未来展览空间设计提供了理论支持和实践参考。Exhibition spaces serve as vital platforms for showcasing artistic works,products,and technological advancements.Temporary exhibition spaces,distinguished by their brief duration,specific thematic focus,and innovative flexibility,constitute a unique subset within exhibition design.This study delves into the enhancement of exhibition expressiveness and allure through sensory engagement,interactive design,and cognitive stimulation within constrained temporal and spatial parameters,guided by the principles of emotional design theory at the"visceral","behavioral",and"reflective"levels.It employs the temporary exhibition space of SK Group at CES 2023 as a case study.The findings reveal that the integration of emotional design theory into temporary exhibition spaces can significantly elevate users'emotional engagement and amplify the interactivity and impact of exhibitions.Through a comprehensive analysis of SK Group's temporary exhibition space,the study underscores the pivotal role of emotional design in exhibition space design,offering both theoretical insights and practical guidelines for future endeavors in this domain.

关 键 词：展览空间 临展空间 情感化设计 

分 类 号：TU201[建筑科学—建筑设计及理论]