湖北省马运动产业发展成效、现实困境与路径探赜  

On the Exploration of Development Achievements,Current Challenges,and Paths for the Equestrian Sports Industry in Hubei Province

作　　者：李要南[1] 张正祎 黄万胜[1] LI Yao-nan;ZHANG Zheng-yi;HUANG Wan-sheng(Wuhan Business University,Wuhan,Hubei,430056,China)

机构地区：[1]武汉商学院,湖北武汉430056

出　　处：《武汉商学院学报》2025年第1期17-22,共6页Journal of Wuhan Business University

基　　金：武汉商学院校级科研项目《武汉市马术服务综合体开发的逻辑动因与实践路径研究》(项目编号:2021KY019)。

摘　　要：现代马运动产业是以体育休闲与产品消费为主要特征,融合一、二、三产业的综合性产业,发展潜力巨大。采用文献资料法、专家访谈法、实地调查法对湖北省马运动产业发展成效及面临的现实困境进行深入分析。研究认为,近年来湖北省马运动办赛水平显著提高、产业市场主体成长壮大、专业人才培养卓有成效、科技支撑能力稳步增强,但仍面临赛事体系不完善、产业内部结构失衡、影响力不强、市场认知度低等发展藩篱。据此,从打造以中国马为主的马运动赛事体系、推动马运动产业结构优化升级、深化马运动文体旅融合发展、擦亮武汉世界赛马之都城市名片等方面提出优化路径,以期助推湖北早日实现“中部马业大省”、“武汉世界赛马之都”的建设目标。The modern equestrian sports industry,characterized primarily by leisure activities and product consumption,is a diverse sector which integrates the primary,secondary,and tertiary industries,offering huge potential for growth.Using literature review,expert interviews,and field surveys,this study provides an in-depth analysis of the development achievements and current challenges faced by the equestrian sports industry in Hubei Province.The research finds that in recent years,Hubei Province has made significant strides in organizing equestrian events,expanded market entities in the industry,achieved remarkable results in professional talent cultivation,and steadily enhanced technological support.However,it still faces challenges such as an imperfect event system,structural imbalance in the industry,limited influence,and low market recognition.Accordingly,this study proposes optimization pathways focusing on establishing an equestrian event system centered on Chinese horses,promoting the optimization and upgrading of the equestrian sports industry structure,deepening the integration of culture,sports and tourism of the equestrian sports industry,and enhancing Wuhan's reputation as a a“World Capital of Equestrian Sports.”The aim is to help Hubei achieve its goals of becoming a major equestrian province in Central China and establishing Wuhan as a global center for horse racing.

关 键 词：马运动产业 产业结构 产业融合 湖北省 

分 类 号：F882[经济管理]