媒体融合环境下燕赵中医学派哲学思想传播体系之重构  

Reconstruction of the Dissemination System of Philosophical Ideas of the Yanzhao School of Traditional Chinese Medicine in the Context of Media Convergence

作　　者：张帅 王瑜[2] ZHANG Shuai;WANG Yu

机构地区：[1]河北中医药大学期刊杂志社 [2]河北师范大学汇华学院

出　　处：《河北学刊》2025年第3期216-224,共9页Hebei Academic Journal

摘　　要：在媒体融合环境下,燕赵中医学派哲学思想传播的结构与方式发生巨变,燕赵中医学派哲学思想重构全新的传播理念和社会认知已经迫在眉睫。在媒体融合环境下探讨燕赵中医学派哲学思想传播体系之重构,亦即探索燕赵中医学派哲学思想与科技结构的耦合平衡范式。而要实现这一目标,须明确燕赵中医学派哲学思想传播体系重构的本源、前提及支撑,从“精神内核—认知基点—跨文化传播”的维度积极施为,全面构建媒体融合环境下燕赵中医学派哲学思想高效传播的可行性路径。In the context of media convergence,the structure and methods of the dissemination of philosophical ideas of the Yanzhao School of Traditional Chinese Medicine have undergone tremendous changes.It is urgent for the Yanzhao School of Traditional Chinese Medicine to reconstruct new communication concepts and social cognition.Exploring the reconstruction of the dissemination system of philosophical ideas of the Yanzhao School of Traditional Chinese Medicine in the context of media convergence is exploring the coupling balance paradigm between the philosophical ideas and technological structure of the Yanzhao School of Traditional Chinese Medicine.To achieve this goal,it is necessary to clarify the origin,premise,and support of the reconstruction of the philosophical thought dissemination system of the Yan Zhao School of Traditional Chinese Medicine,and actively implement it from the dimension of“spiritual core—cognitive basis—cross-cultural communication”,comprehensively constructing a feasible path for the efficient dissemination of the philosophical thought of the Yan Zhao School of Traditional Chinese Medicine in the context of media integration.

关 键 词：媒体融合 燕赵中医学派哲学思想 内涵建设 环境建设 具体路径 

分 类 号：G122[文化科学]