数字经济引领纺织产业转型升级——基于桐昆集团的探索性案例研究  

The Role of the Digital Economy in Driving Transformation and Upgrading of the Textile Industry——A Case Study of Tongkun Group

作　　者：孙晨 徐向东 SUN Chen;XU Xiangdong(Zhejiang University of Finance and Economics Dongfang College,314408,Haining,Zhejiang,China)

机构地区：[1]浙江财经大学东方学院,浙江海宁314408

出　　处：《特区经济》2025年第4期58-62,共5页Special Zone Economy

摘　　要：倚靠信息技术的飞速迭代,数字经济逆势而上,蓬勃发展,目前已成为全球经济的核心动力来源。数字经济对我国纺织产业产生了重要影响,如何把握数字化创新提质机遇、推动纺织产业数字化转型升级是当前亟待解决的重要问题。本文以纺织产业为分析对象,在分析当前纺织产业发展现状基础上,结合纺织产业在数字经济时代市场需求特征,并通过案例分析,进一步剖析数字经济如何促进纺织产业转型升级。研究以桐昆集团为例,发现数字经济主要作用于三大方面:搭建数字平台、工业数字赋能、企业内部转型。数字经济的到来使桐昆集团构建出新型互联网平台,再利用其赋能特性促进工业数字化发展,最后倒逼企业内部转型。此外,本研究进一步发展了传统企业管理的相关理论,为企业转型升级及数字经济提质提供了启示。The rapid evolution of information technology has propelled the digital economy to unprecedented heights,emerging as a pivotal driver of the global economy.This phenomenon significantly impacts China's textile industry.Effectively harnessing digital innovation to enhance opportunities for advancing the digital transformation and upgrading of the textile sector represents a vital challenge.Focusing on the tex⁃tile industry,this paper analyzes the current developmental landscape of the sector.It amalgamates the mar⁃ket demand characteristics of the textile industry in the digital economy era.Through a case study approach,the paper examines the mechanisms through which the digital economy fosters the transformation and upgrading of the textile industry.Utilizing the case of Tongkun Group,the study reveals that the digital economy's in⁃fluence primarily manifests in three dimensions:establishment of digital platforms,empowerment of indus⁃trial digitalization,and internal enterprise transformation.The advent of the digital economy facilitated Tongkun Group in creating a novel Internet platform,leveraging its enabling features to propel industrial digitalization,consequently compelling internal organizational reforms.Furthermore,this study extends traditional enterprise management theories,yielding insights for enterprise transformation and elevation of the digital economy.

关 键 词：数字经济 纺织产业 案例研究 

分 类 号：F49[经济管理—产业经济]