主流媒体头条号跨媒融合评估指标构建及测度——基于SNA技术的研究  

Construction and Measurement of Cross-Media Integration Assessment Indicators for Mainstream Media Toutiao Account:A Study Based on SNA Technology

作　　者：马建森 陈洁[3] MA Jiansen;CHEN Jie(School of Mavxism,Xi'an Jiaotong University,Xi'an,Shanxi 710049,China;College of Management,Guilin University of Aerospace Technology,Guilin,Guangxi 541004,China;Student Work Department,Guilin University of Aerospace Technology,Guilin,Guangxi 541004,China)

机构地区：[1]西安交通大学马克思主义学院,陕西西安710049 [2]桂林航天工业学院管理学院,广西桂林541004 [3]桂林航天工业学院学生工作部,广西桂林541004

出　　处：《桂林航天工业学院学报》2025年第2期204-215,共12页Journal of Guilin University of Aerospace Technology

基　　金：广西哲学社会科学研究课题“讲好‘桂字号’品牌故事树立广西形象的内在机制及现实对策研究”(23FXW020);广西高校中青年教师科研基础能力提升项目“媒体融合发展进程中广西新型主流媒体经营模式创新研究”(2021KY0779)。

摘　　要：传统主流媒体上线上端已是媒体融合的必然趋势,其中主流媒体头条号以主题报道的共现关系构成新闻行动者网络,进行着深入的跨媒融合。为展示媒体融合的现状,探索媒体融合研究的新视角与新方法,论文依据场域理论构建跨媒融合的指标体系,尝试以社会网络分析(SNA)方法深入探究以“连接”为表征的跨媒融合行动,实证展示新闻行动者连接的过程,揭示媒体融合在发展格局、有效结构、权力景观等方面的实在影响与基本规律。The online presence of traditional mainstream media is an inevitable trend of media convergence.Among them,the mainstream media Toutiao Account form a news actor network through the co-occurrence relationship of theme reports,carrying out in depth cross media integration.In order to showcase the current situation of media convergence and explore new perspectives and methods for media convergence research,this paper constructs an index system for cross media integration based on field theory.It attempts to deeply explore the cross-media integration actions characterized by“connection”using the social network analysis(SNA)method,empirically demonstrate the process of connections among news actors,and reveal the real images and basic laws of media convergence in terms of development patterns,effective structures,and power landscapes.

关 键 词：跨媒融合 新闻行动者网络 社会网络分析 主流媒体 

分 类 号：G206[文化科学—传播学]