基于消费者退货和再销售的零售商定价及订货策略研究  

Retailer Pricing and Ordering Decisions Considering Customer Returns and Resales

作　　者：梁喜 石梦宇 LIANG Xi;SHI Mengyu(School of Economics and Management,Chongqing Jiaotong University,Chongqing 40074,China)

机构地区：[1]重庆交通大学经济与管理学院,重庆40074

出　　处：《工业工程》2025年第2期110-119,140,共11页Industrial Engineering Journal

摘　　要：基于在线零售中消费者的退货行为,构建由一个制造商和一个在线零售商组成的供应链。针对消费者退货的管理问题,给出零售商再销售和制造商回购两种退货管理策略;以利润最大化为目标,进行联合订货定价决策,并对不同的退货管理策略进行对比,为零售商和制造商提供退货管理的思路。结论表明:1)若不采用零售商再销售策略,通常采用提高定价和降低订货量的方式来减少退货带来的影响,但此时零售商和制造商的期望利润都会降低;2)若采用零售商再销售策略,当再销售处理成本较低时,接受退货并降价再销售相比无任何退货管理策略,能够为供应链带来更多利润;3)若采用制造商回购策略,对于制造商而言,回购价格与回收残值之间的差额是决定制造商回购是否获利的关键因素,而回购价格的提高则始终对零售商有利。Based on consumer returns in online retail,a supply chain consisting of a manufacturer and an online retailer is constructed.To address the issue of return management,two return management strategies of retailer resale and manufacturer buyback are proposed.A joint order pricing decisions are made with the objective of maximizing the profit,and different return management strategies are compared to provide insights for retailers and manufacturers.Results show that:(1)If the retailer resale strategy is not adopted,the negative impact of returns is usually reduced by raising prices and reducing order quantity.But the expected profit of both the retailer and the manufacturer is reduced.(2)If the retailer resale strategy is adopted,when the resale processing cost is low,accepting returns for resale at a discounted price is more profitable for the supply chain than that without any return management strategy.(3)If the manufacturer buyback strategy is adopted,for the manufacturer,the difference between the buyback price and the recovered salvage value is the key factor to determine the profitability of buybacks.Meanwhile,the retailer always benefits from the increase of the buyback price.

关 键 词：消费者退货 退货管理 再销售 定价 订货 回购 

分 类 号：C934[经济管理—管理学] C939