生成式人工智能对视觉文化的重构研究  

Reconstruction of Visual Culture by Generative Artificial Intelligence

作　　者：张亨通 张振鹏 ZHANG Hengtong;ZHANG Zhenpeng(Faculty of Humanities and Arts,Macao University of Science and Technology,Macao 999078,China;Institute of Cultural Industry,Shenzhen University,Shenzhen)

机构地区：[1]澳门科技大学人文艺术学院,中国澳门999078 [2]深圳大学文化产业研究院,广东深圳518060

出　　处：《治理现代化研究》2025年第3期57-64,共8页Governance Modernization Studies

基　　金：国家社会科学基金艺术学重点项目“数字文化产业商业模式创新及其生态治理研究”(22AH017);广东省哲学社会科学创新工程第二批特别委托重大项目“文化产业新质生产力的生成机理与广东实践策略研究”(GD24WTCXGC16)。

摘　　要：生成式人工智能对视觉文化的重构及其带来的挑战,是人类面向未来但考验当下智慧的现实问题。大众文化经历了从语言文化到视觉文化的转向,正在面对生成式人工智能呈现的“超真实”景象对大众的价值观念和社会行为的影响。沉迷于虚拟世界里的人们的关注度和想象力留置在有限的空间里,这对人类文明发展具有潜移默化的作用。因此,应当正视生成式人工智能对视觉文化发展的推动作用并警惕视觉文化发展对生成式人工智能的过度依赖,保持人的主体性,构建协同创作机制、确立协同创作伦理规范、驱动协同智能交互、激发协同叙事活力,着力实现人类与生成式人工智能的优势互补,充分发挥生成式人工智能在视觉文化创作中的作用。The reconstruction of visual culture by generative artificial intelligence and the challenges it brings are real-world issues that humanity faces in the future but tests our wisdom in the present.Mass culture has un-dergone a shift from linguistic culture to visual culture and is now confronting the impact of the“hyper-real”landscapes presented by generative artificial intelligence on public values and social behavior.Those who are addicted to the virtual world have their attention and imagination confined within limited spaces,which exerts a subtle influence on the development of human civilization.Therefore,we should acknowledge the driving role of generative artificial intelligence in the development of visual culture and be cautious about over-reliance on it in visual cultural creation.We should maintain human subjectivity,establish collaborative creation mecha-nisms,define ethical norms for collaborative creation,drive collaborative intelligent interaction,stimulate col-laborative narrative vitality,and strive to achieve complementary advantages between humans and generative ar-tificial intelligence,fully leveraging the role of generative artificial intelligence in visual cultural creation.

关 键 词：生成式人工智能 视觉文化 创作 主体性 协同 叙事 伦理 交互 

分 类 号：G22[文化科学]