项目驱动教学法在网络与新媒体专业UI设计课程中的应用与改革  

Application and Reform of Project-Driven Teaching Method in UI Design Course for Network and New Media Majors

作　　者：曹楚怡 龙海鸣 Chuyi-Cao;Haiming-Long(Dongguan City University,Dongguan,Guangdong 523000,China)

机构地区：[1]东莞城市学院,广东东莞523000

出　　处：《人文与社会科学学刊》2025年第3期87-90,共4页

基　　金：2023年广东省东莞市东莞城市学院教育教学改革立项课题“新媒体背景下网络与新媒体专业-全媒体实训基地协同教学体系构建”(JY2023000701)。

摘　　要：在数字创意产业高速发展的背景下,我国新媒体行业市场规模预计2024年突破3万亿元,UI设计师岗位需求近三年复合增长率达37%,但高校人才培养与行业需求的结构性矛盾日益凸显。研究表明,全国78%的UI设计课程仍沿用"软件操作+虚拟课题"的传统模式,导致应届生平均需要4.7个月企业再培训方能胜任基础岗位,其中东莞城市学院网络与新媒体专业毕业生首年离职率(31%)显著高于行业平均水平。本研究基于文献分析法与教育实践总结,构建OBE理念与项目驱动教学法的融合框架。理论层面,OBE的成果导向原则为教学提供反向设计逻辑,建构主义学习理论支撑"项目链-知识链"的螺旋递进机制,人本主义理论则奠定多元化评价体系基础。实践层面,东莞城市学院通过引入大广赛项目、电商平台设计等真实任务,形成"需求分析→原型迭代→商业转化"的完整培养闭环,使教材滞后周期缩短40%,跨学科知识整合度提升至78%。In the context of the rapid development of the digital creative industry,China's new media industry market size is expected to exceed 3 trillion yuan by 2024,with a compound annual growth rate of 37%for UI designer positions over the past three years.However,a growing structural contradiction is emerging between university talent cultivation and industry demands.Research indicates that 78%of UI design courses nationwide still follow the traditional"software operation+virtual project"model,resulting in fresh graduates requiring an average of 4.7 months of retraining in enterprises to handle basic positions.Notably,the first-year turnover rate for graduates from Dongguan City University's Network and New Media program(31%)is significantly higher than the industry average.Based on literature analysis and educational practice,this study constructs a framework integrating OBE philosophy with project-driven teaching methods.Theoretically,OBE's outcome-oriented principle provides a reverse design logic for teaching,constructivist learning theory supports the spiraling"project chain-knowledge chain"mechanism,and humanistic theory lays the foundation for a diversified evaluation system.In practice,Dongguan City University has introduced real-world tasks such as the National College Student Advertising Art Competition(Daguan Sai)and e-commerce platform design projects,forming a complete training cycle of"requirements analysis→prototype iteration→commercial transformation,"reducing textbook lag by 40%and enhancing cross-disciplinary knowledge integration to 78%.

关 键 词：OBE理念 项目驱动教学法 UI设计课程 产教融合 动态评价机制 

分 类 号：G642[文化科学—高等教育学]