从符号到具身:新媒体技术在体育新闻传播中的创新、困境及影响——以杭州亚运会为例  

From Symbols to Embodiment:Innovations,Challenges,and Impacts of New Media Technology in Sports Journalism-A Case Study of the Hangzhou Asian Games

作　　者：刘昊铭 张靖 Liu Haoming;Zhang J ing(XingTai University;Wuhan Sports University)

机构地区：[1]邢台学院,河北邢台054001 [2]武汉体育学院,湖北武汉430079

出　　处：《人文与社会科学学刊》2025年第3期98-102,共5页

摘　　要：随着数字化和智能化技术的飞速发展,体育传播领域正经历从符号传播到具身传播的深刻转型。具身传播强调身体在信息传播中的主动参与和体验,提升了信息的传播效率和深度。杭州亚运会通过新媒体技术如VR、AI等实现具身传播创新,数字火炬手和VR体验区等应用让全球观众深度参与和体验赛事,彰显了科技与体育的完美结合。新闻传播领域也在变革中发展,大数据精准把握受众需求,媒体融合提升传播效果,具身传播方式增强受众参与感和归属感。这些变革不仅丰富了传播手段,也提升了传播效果和社会影响力,为构建更加积极和谐的媒介生态环境提供了有力支持。With the rapid advancement of digitalization and intelligent technologies,the field of sports communication is undergoing a profound transformation from symbolic communication to embodied communication.Embodied communication emphasizes the active participation and experience of the body in the dissemination of information,thereby enhancing both the efficiency and depth of communication.The Hangzhou Asian Games leveraged innovative new media technologies such as VR and AI to achieve embodied communication,with applications like digital torchbearers and VR experience zones enabling global audiences to deeply engage with and immerse themselves in the event.The field of journalism and communication is also evolving,with big data enabling precise audience targeting,media convergence enhancing dissemination effectiveness,and embodied communication fostering a greater sense of participation and belonging among audiences.These transformations not only diversify communication methods but also improve their effectiveness and social impact,providing strong support for the development of a more positive and harmonious media ecosystem.

关 键 词：符号传播 具身传播 体育新闻 新媒体技术 杭州亚运会 

分 类 号：G206[文化科学—传播学]