新媒体赋能饲料产品宣传与营销策略研究  

Research on the promotion and marketing strategies of feed products empowered by new media

作　　者：刘舒[1] LIU Shu(Zhumadian Vocational and Technical College,Zhumadian,Henan Province 463000,China)

机构地区：[1]驻马店职业技术学院,河南驻马店463000

出　　处：《中国饲料》2025年第8期89-92,共4页China Feed

基　　金：2023年河南省终身教育专项课题(豫教〔2023〕70215);2025年度河南省社科联调研课题(SKL-2024-384);河南省第八届普通高等学校“出彩中原”大学生社会实践活动项目(68);2025年度河南省软科学项目(252400410220)。

摘　　要：为了应对饲料行业激烈的市场竞争和营销环境的变革,本文分析了新媒体在饲料行业的应用现状及新媒体赋能饲料产品形象宣传的策略,涉及树立品牌个性、利用KOL提升知名度、创意化展示产品价值等方面。同时,探索了新媒体助力饲料产品营销转化途径,并从优化内容生产、加强渠道协同、完善数据中台等角度提出了饲料企业新媒体营销策略的优化建议。由此,饲料企业应立足自身优势,深入洞察用户需求,打造优质内容,创新营销模式,积极拥抱变革,方能在新媒体时代赢得市场先机,实现企业可持续发展。In order to cope with the fierce market competition in the feed industry and the change of the marketing environment,this study analyzes the application status of new media in the feed industry and the strategy of new media to empower the image promotion of feed products,including establishing brand personality,using KOLs to enhance popularity,and creatively displaying product value.At the same time,the way of new media to help the marketing transformation of feed products was explored,and the optimization suggestions of new media marketing strategies of feed enterprises were put forward from the perspectives of optimizing content production,strengthening channel collaboration,and improving the data middle platform.To sum up,feed companies should be based on their own advantages,in-depth insight into user needs,create high-quality content,innovate marketing models,and actively embrace change,in order to win market opportunities in the new media era and achieve sustainable development of enterprises.

关 键 词：新媒体 饲料产品 产品形象宣传 营销 

分 类 号：F3[经济管理—产业经济]