人工智能赋能中国化妆品产业降本增效和提升转化的路径研究  

Artificial intelligence driven Chinese cosmetics industry Research on the Path of Innovation and High Quality Development

作　　者：白云虎 管泊然 BAI Yunhu;GUAN Boran(Nanjing Shilin Enterprise Management Co.,Ltd.,Jiangning,Nanjing 211100)

机构地区：[1]南京仕琳企业管理有限公司,南京江宁邮编211100

出　　处：《中国化妆品科学》2025年第1期10-18,共9页

摘　　要：人工智能(AI,Artificial intelligence)技术正深度重构化妆品产业价值链。本文解读和阐述AI在成分研发、生产制造、营销零售及用户体验等环节的应用现状和趋势。基于美妆企业案例及行业数据,揭示AI技术提升研发效率30%-50%、降低生产成本15%-25%、提高营销转化率40%的核心思路。研究提出“技术融合-数据驱动-生态协同”的降本增效和提升转化的路径,为化妆品产业数智化转型和国货新质美妆品牌发展提供理论框架与实践参考。Artificial intelligence technology(AI)is deeply reconstructing the value chain of the cosmetics industry.This article interprets and elaborates on the current status and trends of AI applications in ingredient research and development,production and manufacturing,marketing and retail,and user experience.Based on case studies of beauty companies and industry data,reveal the core idea of AI technology to improve research and development efficiency by 30%-50%,reduce production costs by 15%-25%,and increase marketing conversion rates by 40%.The study proposes a path of“technology integration data-driven ecological collaboration”to reduce costs,increase efficiency,and enhance conversion,providing a theoretical framework and practical reference for the digital transformation of the cosmetics industry and the development of domestic new quality beauty brands.

关 键 词：人工智能 化妆品产业 智能制造 精准营销 用户体验 新质美妆 

分 类 号：TQ658[化学工程—精细化工]