追光动画“电影宇宙”中的跨媒介叙事与故事世界  

Cross-Media Storytelling and World-Building in Pursuing Light Animation’s Cinematic Universe

作　　者：邢子月 XING Ziyue

机构地区：[1]南京艺术学院,济南250000

出　　处：《浙江艺术职业学院学报》2025年第1期114-118,共5页Journal of Zhejiang Vocational Academy of Art

摘　　要：媒介融合时代,国产动画正向成熟的工业化体系进行自我提升,表现之一便是建构基于跨媒介叙事的“电影宇宙”。追光动画致力于对中国神话故事的影视化改写,采用跨媒介叙事手法,从白蛇系列到新神榜系列,成功构建了其独特的“电影宇宙”,在国产动画“电影宇宙”的探索上向前迈进了一大步。追光动画在“电影宇宙”中构筑故事世界的技艺,主要包括创作者对于故事世界的创造和消费者对于故事世界的探索,前者关注故事世界的内部建构和外部扩展的创作过程,后者强调读者在故事世界迁徙游历的审美消费。In the era of media convergence,domestic animation is striving for self-improvement towards a mature industrial system,with one manifestation being the construction of a“cinematic universe”based on cross-media storytelling.Pursuing Light Animation has dedicated itself to the adaptation of Chinese mythology into film and television,employing cross-media narrative techniques to successfully establish its unique“cinematic universe”,spanning from the White Snake series to the New Gods series,marking a significant step forward in the exploration of domestic animation’s cinematic universe.The craftsmanship of world-building within Pursuing Light Animation’s cinematic universe primarily encompasses creators’expansion of the story world and consumers’exploration of it.The former discusses the creative process of internal construction and external expansion of the story world,while the latter examines the consumer journey of readers migrating and exploring within this world.

关 键 词：追光动画 电影宇宙 故事世界 跨媒介 

分 类 号：J954[艺术—电影电视艺术]