沂蒙传统手工艺创新发展策略  

Innovation and Development Strategies for Traditional Handicrafts in Yimeng of Shandong

作　　者：姜坤鹏 徐云雪 尚雅凡 王乔 JIANG Kunpeng;XU Yunxue;SHANG Yafan;WANG Qiao(School of Design,Shandong University of Arts,Jinan,Shandong,250300;Shandong Linyi Cultural Center,Linyi,Shandong,276002)

机构地区：[1]山东艺术学院设计学院,山东济南250300 [2]山东省临沂市文化馆,山东临沂276002

出　　处：《湖南包装》2025年第2期1-4,共4页

基　　金：国家社科基金艺术学重大项目(21ZD25);社会实践课省级一流课程(鲁教高函[2021]24号,序号:44号):《设计调研与策划》。

摘　　要：对山东沂蒙(临沂)手工艺进行系统的田野调查,发现的情况有:沂蒙手工艺传承人主体学历层次单一,需要加强继续教育;传承人收入差距明显,生产经营模式有待提高;大众亟待了解沂蒙手工艺,宣传空间广阔等。借助“元宇宙”构建沂蒙手工艺数字化产品与新型体验模式;依托沂蒙精神,提升宣传格局与扩大视野;依托旅游资源,构建手工艺特色体验式旅游;打造手工艺传习驿站,推动文化传承与手工艺可持续发展;多方协同合作搭建手工艺学习平台,培养非遗传承人的实践意识,以期助力沂蒙手工艺焕发新活力。研究成果为沂蒙手工艺乃至其他地区传统手工艺的保护与创新提供了理论依据和实践指导。A systematic field investigation was conducted on the handicrafts of Yimeng(Linyi),Shandong,and the findings include:the educational level of Yimeng handicraft inheritors is relatively uniform,necessitating the strengthening of continuing education;there is a significant income gap among inheritors,and the production and operation model needs improvement;the public urgently needs to understand Yimeng handicrafts,indicating a broad space for promotion.By leveraging the“metaverse,”a digital product of Yimeng handicrafts and a new experience model are constructed;relying on the Yimeng spirit,the scope of promotion and vision is expanded;leveraging tourism resources to build characteristic experiential tourism of handicrafts;establishing handicraft learning stations to promote cultural heritage and the sustainable development of handicrafts;and collaboratively building a handicraft learning platform with multiple parties to cultivate the practical awareness of intangible cultural heritage inheritors,in order to revitalize Yimeng handicrafts.The research findings provide a theoretical basis and practical guidance for the protection and innovation of traditional handicrafts in Yimeng and other regions.

关 键 词：沂蒙地区 传统手工艺 发展策略 

分 类 号：J528[艺术—艺术设计]