现场直击:解析2024年巴黎奥运会核心图形的设计与应用  

Live Coverage:Analyzing the Design and Application of the Core Graphics of the 2024 Paris Olympics

作　　者：金欣 王雪青 JIN Xin;WANG Xueqing(School of Humanities and Arts,Macao University of Science and Technology,Macao,999078,China)

机构地区：[1]澳门科技大学人文艺术学院,中国澳门999078

出　　处：《湖南包装》2025年第2期15-18,共4页

摘　　要：2024年巴黎奥运会是法国继1900年和1924年后第三次承办夏季奥运会,离上一次举办奥运会恰逢百年。自7月26日开幕以来,一直备受关注。设计在这场4年一度的体育盛会中发挥着不可否认的作用。从视觉角度来看,整体设计体现了平等、和平、美好的设计思想,在色彩、创意、概念上都打破常规,为世人呈现出了独特的法式美学,带来了富有法国浪漫的强烈吸引力。奥运会的核心图形设计作为奥运会品牌形象的关键部分,不仅代表了主办国的文化精髓,同时也通过简洁、具象化的图形语言表达奥运精神。作者有幸作为现场亲历者,文章将结合在奥运现场获得的大量一手资料,试图从设计师的视角,记录在现场所得到的感悟与思考,并对奥运会核心图形的设计与应用进行分析与解读。The 2024 Paris Olympics marks France’s third time hosting the Summer Olympics after 1900 and 1924,exactly a century since the last time.Since its opening on July 26,it has garnered immense attention.Design plays an undeniable role in this quadrennial sports extravaganza.From a visual perspective,the overall design embodies the ideals of equality,peace,and beauty,breaking conventions in color,creativity,and concept,and presenting a unique French aesthetic to the world,filled with the strong allure of French romance.The core graphic design of the Olympics,a key part of the Olympic brand image,not only represents the cultural essence of the host country but also expresses the Olympic spirit through concise and concrete graphic language.As a fortunate eyewitness,the author,combining a vast amount of first-hand material obtained at the Olympic site,attempts to record insights and reflections from a designer’s perspective,and analyzes and interprets the design and application of the Olympic core graphics.

关 键 词：巴黎奥运会 核心图形设计 奥运设计 应用策略 

分 类 号：J524[艺术—艺术设计]