传统美术类非遗的设计特征与衍生品设计方向研究  

Study on the Design Characteristics of Traditional Fine Arts Intangible Cultural Heritage and the Design Direction of Derivative Products

作　　者：单文立 李刚[1] SHAN Wenli;LI Gang(School of Architecture and Design,Hunan University of Science and Technology,Xiangtan,Hunan,411201)

机构地区：[1]湖南科技大学建筑与设计学院,湖南湘潭411201

出　　处：《湖南包装》2025年第2期95-99,共5页

摘　　要：文章旨在探索传统美术类非物质文化遗产在当代文化创意衍生品设计中的创新路径。在初步界定传统美术类非遗的核心概念后,文章基于感官、效能、理解三层次对传统美术类非遗的设计特征进行全面解构。为进一步阐明传统美术类非遗在文创产品设计中的实践,研究选取了代表性设计案例,分析了如何基于设计特征进行创新性与创造性设计,总结提炼出了一套可供借鉴的传统美术类非遗文创产品设计方向与方法论。The article aims to explore innovative paths for the design of contemporary cultural and creative derivative products based on traditional fine arts intangible cultural heritage.After initially defining the core concept of traditional fine arts intangible cultural heritage,the article comprehensively deconstructs the design characteristics of this category from the sensory,functional,and comprehension levels.To further clarify the practice of traditional fine arts intangible cultural heritage in cultural a nd creative product design,the study selects representative design cases and analyzes how to conduct innovative and creative design based on design characteristics.It summarizes and refines a set of design directions and methodologies for the cultural and creative product design of traditional fine arts intangible cultural heritage that can be used for reference.

关 键 词：传统美术 非物质文化遗产 衍生品设计 设计方向 

分 类 号：TB472[一般工业技术—工业设计]