走进市场 创造辉煌  

Going into the Market to Create Brilliance.

作　　者：林传迅 朱伟红[1] 

机构地区：[1]广东省韶关市粤北人民医院,广东韶关512026

出　　处：《中国卫生事业管理》2002年第12期710-712,共3页Chinese Health Service Management

摘　　要：医院走进市场是医疗体制改革和社会发展的必然结果 ,是医院生存和发展的必然选择。医院走进市场 ,应确定在市场中的角色 ,制定经营管理策略 ,加强形象建设和宣传 ,提高医疗质量 ,扩大医疗容量 ,找准经济增长点 ,增加有效投入 ,并根据医疗市场变化 ,实行弹性经营管理。医院只有走进市场 ,才能取得良好的经营业绩 ,创造辉煌。That a hospital goes into the market is not only a necessary result of medical system reform and social development, but also a necessary choose for hospital surviving and developing. If a hospital wants to go into the market, it should ensure a role in the market, formulate a strategy of operation, strengthen image construction and propaganda, improve medical quality, broaden medical capacity, determine a increase point of economy, reinforce effective investment, and implement flexible management in term of change of medical market. Only does the hospital go into the market, and it could achieve good operative performance and create brilliance.

关 键 词：医疗市场竞争 经营管理 医院发展 医疗体制 

分 类 号：R197.3[医药卫生—卫生事业管理]