陕西报刊发展的现状、问题及对策研究  

Development of Current Situation,Problem and Counter Measure Research on Newspapers and Periodrcals of Shaanxi

作　　者：张积玉[1] 杜敏[1] 蒋万胜[1] 鲍海波[1] 

机构地区：[1]陕西师范大学新闻出版科学研究所,陕西西安710062

出　　处：《长安大学学报（社会科学版）》2002年第4期66-77,共12页Journal of Chang'an University(Social Science Edition)

基　　金：陕西师范大学 1998~ 1999年度陕西专项研究重点课题 ( 990 90 13)

摘　　要：改革开放以来 ,陕西报刊快速发展 ,成绩喜人 ,具有明显优势 :人员结构较为合理 ,编辑队伍朝气蓬勃 ;各报刊善于把握时代潮流 ,注重社会效益 ;办报办刊观念逐步转化 ,精品意识不断增强 ;报刊种类较为齐全 ,受众群体较为固定 ;报刊社内部管理有序 ,改革意识深入人心。但陕西报刊在改革发展中亦存在一些值得研究和解决的问题 ,如工作人员道德水准有待提高 ,办公现代化设施急需改进 ,报刊结构需进一步调整 ,报刊经济效益亟待提高。陕西报刊要在新世纪求得更快更大的发展 ,应在以下几个方面不断努力 :强化报刊个性特色 ,增强精品意识 ;强化经营管理 ,提高经济效益 ;加强媒介间交流合作 ,实现各媒介优势互补 ;积极设立培训部门 。The developing achieverent of newspapers and periodicals of Shaanxi are satisfactory have obvious advantages.For instance,Personnel structure is reasonable;the editor staff brim over with vigour and vitality;editors of each newspapers and periodicals are good at hold trend of the trims and pay attention to social benefits;the idea of running newspapers and periodicals have been changed little by little and consciousness of top quality product is constantly enforced;the variety of newsparpers and periodicals is satisfactory,it's reader gronp is steady;the inner administration of newspapers and periodicals is in order and consciousness of reform strike root in the hearts of people.But field of newspapers and periodicals of Shaanxi also exists some problems which are worthy of researching and solving.For example,the offrcer's moral level should be constantly enhanced;structure of newspapers and periodrcals need to be adjusted;economic efficiency of newspapers and periodicals is also need to be raised.Newspapers and periodicals of Shaanxi would be continualy taken lots of effort as following if they are wished to get much more development.The feature of newspapers and perioclicals should be enforced;the consciousness of top quality product should be emphasized;management should be reinforced;economic efficiency should be raised;communication and cooperation among medium should be noticed in order to realize mutually complementary;training branch should be actively establised so that staff could be cultivated again.

关 键 词：陕西 报刊发展 现状 问题 对策 报刊研究 报刊从业者 报刊结构 办刊观念 

分 类 号：G239.274.1[文化科学]