内蒙古入境旅游市场竞争态及其转移分析  

The Analysis of Market Competitive State of Entry Tourism In Inner Mongolia

作　　者：李景宜[1] 

机构地区：[1]宝鸡文理学院环境经济系,陕西宝鸡721007

出　　处：《干旱区资源与环境》2003年第1期45-48,共4页Journal of Arid Land Resources and Environment

基　　金：国家自然科学基金资助项目 ( 4 95 710 2 7)

摘　　要：提出旅游业市场竞争态及其转移模型 ,运用此模型可以定量分析、对比旅游市场的现实竞争状态 ,而且可以揭示每一市场竞争态的转移是遵循“瘦狗市场→幼童市场→明星市场→现金牛市场”的循环过程。在此基础上 ,进行市场研究 ,确定本地区在旅游市场中的地位 ,明确现在和未来市场竞争的优势和劣势 ,为地区旅游业发展规划提供参考依据。应用这一模型 ,对内蒙古自治区入境旅游市场竞争态及其转移进行了分析。The market competitive state and its transference model in tourism were proposed.This model can be used not only in quantitative analysis and comparison of the realistic competitive features in the market,but also in revealing the fact that every market competitive state is constantly changing,which follows the cyclic process of 'thin-dog market→tad market→star market→cash-bull market'.Based on the analysis and comparison,we can study the tourism market,determine the status of our local areas in it,and find out the advantages and disadvantages of the competition at present and in the future,providing referential information for the plan of the regional tourism development.

关 键 词：内蒙古 入境旅游市场 市场竞争态 客源地市场 竞争态转移 旅游规划 

分 类 号：F590.8[经济管理—旅游管理]