重铸企业理念——中国CI策划的当务之急  

Establishment of Enterprise's Concept-the Most Important Task for CI Planning of China

作　　者：金涛声[1] 

机构地区：[1]宁波大学传播与艺术学院,浙江宁波315211

出　　处：《宁波大学学报（人文科学版）》2002年第4期1-4,共4页Journal of Ningbo University：Liberal Arts Edition

摘　　要：面临中国加入WTO以后市场竞争新形势 ,重铸企业理念 ,是中国企业立足与发展的当务之急、长远之计。要搞好企业形象策划 ,有必要对企业理念的基本内涵作进一步的确认 ,把握目标体系、策略体系和价值体系三大要素。必须强化企业理念本身的科学性、个异性和指导性 。In the new competitive situation after China's entry into WTO, to reestablish the concept of an enterprise is of vital importance for the survival and development of the enterprise. In CI planning, an enterprise should clarify its goals, strategies and its value system. At the same time, the enterprise's concept should be scientific, specific and optional.

关 键 词：企业理念 CI 文化战略 

分 类 号：C939[经济管理—管理学] F27