对石油销售企业实施品牌营销的几点看法  

Several View Points of Brand Sale Promotion for Oil Distribution Enterprises

作　　者：李宁[1] 

机构地区：[1]中国石化股份有限公司江苏石油分公司,南京210003

出　　处：《石油商技》2002年第6期37-39,共3页Petroleum Products Application Research

摘　　要：实施品牌营销是提高石油销售企业核心竞争力的关键举措之一。通过对比中外石油公司的品牌营销,研究探讨如何进一步提高国内石油销售企业品牌营销水平。Implementation of brand sale promotion is one of key actions to enhance the competition ability of petroleum distribution enterprises' core business.It is discussed in this paper how to further improve the brand sale promotion work in domestic oil distributing companies through a comparison between brand strategies of domestic oil companies and their foreign countemarts.

关 键 词：石油销售企业 品牌营销 石油产品 

分 类 号：F713..3[经济管理—产业经济]