RBV理论——券商的竞争力优势  

Theory of RBV-Competitive Advantage of the Stock Company

作　　者：孙智勇[1] 张卫国[1] 陆渝梅[2] 

机构地区：[1]重庆大学经济与工商管理学院,重庆400044 [2]北京理工大学工商管理系,北京100081

出　　处：《重庆大学学报（自然科学版）》2003年第2期145-147,共3页Journal of Chongqing University

摘　　要：中国证券市场正处于一个竞争规则和竞争环境不断变革的时代 ,中国券商如何在证券市场竞争中获得竞争力优势将对自身的生存和发展具有重大意义 .有鉴于此 ,通过分析基于资源的公司观(RBV)理论 ,研究其对中国券商的适用性 ,针对性地提出改革措施以提高国内券商的竞争力优势。从而表明对公司资源的合理利用和优化配置 ,突显公司的有价资源并与公司战略管理的有机结合是目前券商在激烈的市场竞争中取得竞争力优势的关键举措。China's stock market enters a stage where the competition's rules as well as the competition's environment are changing continuously,Under such circumstances,to gain the competition advantages is of vital importarce to the existence and development of China's stock companies themselves. As a result, the stock companies should have a thorough analysis of the RBV theory at present, and evaluate its applicability to China's stock companies, Then they should come up with some reformational measures,aiming at improving the competition advantages of domestic stock companies. There fore they are able to make measonable use of the company's resources and accomplish the organic unity combination of the company's valued resources and its strategic administration. These are the key measures used by stock companies to gain the competition cedvantges.

关 键 词：券商 公司观理论 公司战略管理 竞争力 中国 证券市场 市场竞争 公司资源 

分 类 号：F832.51[经济管理—金融学] F276.6