加入WTO对中国旅游业的影响及应对措施  

IMPACT OF CHINA'S ENTRY INTO WTO ON CHINESE TOURISM AND COUNTERMEASURES

作　　者：董玉明[1] 高书军[1] 

机构地区：[1]中国海洋大学管理学院旅游系,山东青岛266071

出　　处：《海岸工程》2002年第4期40-45,共6页Coastal Engineering

摘　　要：加入 WTO必然对中国旅游业的发展产生重大影响 ,既包括创造机遇 ,也包括提出挑战。对此 ,应采取加快体制改革、留住高素质的旅游经营管理与服务人才、积极学习和借鉴国际旅游业先进的经营管理模式和经验、适时调整旅游业的产业对策、宣传中华民族文化、抓住奥运旅游的机遇、创造中国旅游的新品牌等应对措施 。China's entry into WTO is bound to produce great impacts on the development of Chinese tourism, and these impact include both opportunity and challenge. Therefore, the countermeasures shall be taken, and these countermeasures include: 1) to speed up the reform of tourism system to retain the managing and service talents; 2) to learn from and use the advanced experience of international tourist industry for reference; 3) to timely adjust the tourism policies; 4) to propagate Chinese national culture to attract the foreign tourists; and 5) to make full use of the Olympic Games opportunity to bring about Chinese famous brand of tourism.

关 键 词：WTO 中国 旅游业 应对措施 入世 经营管理模式 

分 类 号：F592.3[经济管理—旅游管理]