我国体育产业发展过程中大众体育消费水平及消费观念变化  

Theoretical Analysis of the Changes of Popular Level and Concept of Sports Consumption

作　　者：冷显智[1] 李宗香[1] 胡承志[1] 冯白平[1] 

机构地区：[1]通化师范学院体育系,吉林通化134002

出　　处：《通化师范学院学报》2003年第2期63-65,共3页Journal of Tonghua Normal University

摘　　要：体育产业在美国、日本等发达国家已经成为第三产业中的支柱产业 ,而我国体育产业的发展却始终不尽人意 .本文对我国体育消费的兴起、大众体育消费水平尤其是制约我国居民体育消费增长的因素做了详尽的论述 ,并提出了针对性的解决措施 .Sports industry has become the supporting industry in the service sector in America,Japan and other developed countries,while the development of sports industry in our country is not satisfactory.This paper expounds the upsurge of sports consumption in our country and the popular level especially the restrictiing factors of the consumption.Some countermeasures are also put forward.

关 键 词：体育产业 体育消费 消费观念 消费水平 市场营销 体育经济 消费结构 

分 类 号：G80－05[文化科学—运动人体科学]