数字媒介时代广告设计视觉传达与受众情感痛点的耦合性  

Coupling of Advertising Design Visual Communication and Audience Emotional Pain Points in Digital Media Era

作　　者：邓新影[1] 

机构地区：[1]邵阳学院艺术设计系,湖南邵阳422000

出　　处：《科教导刊》2015年第05Z期149-150,共2页The Guide Of Science & Education

摘　　要：艺术设计的视觉传达是数字媒介时代广告中最具代表性的技法之一。数字媒介时代广告艺术设计彰显出其视觉表征层面的独特理念,更切合了广大受众的情感诉求。我们选择数字媒介时代广告艺术设计的美学意蕴作为案例,旨在系统分析数字媒介时代广告视觉传达的技法,同时探讨其与受众情感耦合的可能意义。Visual Communication of Art and Design is one of the most representative advertising techniques in digital media age. Digital media era of advertising art and design highlights the unique concept of its visual representation level, more in line with the majority of the audience's emotional appeal. We chose the digital media age Aesthetic Implication advertising art and design as a case, the system is designed to analyze the digital media era advertising visual communication techniques, and explore the possible significance of emotion coupled with the audience.

关 键 词：数字媒介时代 艺术设计 视觉传达 受众体验 

分 类 号：J534.3[艺术—艺术设计]