民族服饰的包装设计浅析——以布依族传统服饰为例  

Packaging Design of Ethnic Costumes——Take Buyi traditional costumes as an example

作　　者：王芳琳[1] 

机构地区：[1]兴义民族师范学院,贵州兴义562400

出　　处：《科教导刊》2017年第2Z期157-158,共2页The Guide Of Science & Education

摘　　要：本文以布依族传统服饰为例,着眼于布依族服饰平面设计中的包装设计,概述了布依族传统服饰的文化渊源以及包装对服饰营销的潜在推动力,详细阐述了包装在民族服饰中的设计特点、设计方向以及整体的包装策略。希望在服饰营销随处可见的今天,进一步加强对服饰包装的优化与管理,让我们迸发更多的设计灵感与设计理念。In this paper,take the Buyi traditional dress as an example,the packaging design focuses on Buyi clothing in graphic design,summarizes the potential impetus of Buyi traditional costume culture origin as well as the packaging of clothing marketing,elaborates the design features,packaging in national dress adornment design and packaging to the overall strategy.I hope to be able to see in the clothing marketing today,to further strengthen the optimization and management of clothing packaging,let us burst more inspiration and design ideas.

关 键 词：民族服饰 包装设计 重要性 

分 类 号：TS941[轻工技术与工程—服装设计与工程] TB482[一般工业技术—包装工程]