东方钢铁电子商务有限公司在线网络营销绩效评价的系统设计  

System Design of BSTEEL Online Network Marketing Performance Evaluation

作　　者：王晶[1] 庄新田[1] 黄小原[1] 

机构地区：[1]东北大学工商管理学院,辽宁沈阳110004

出　　处：《东北大学学报（自然科学版）》2003年第4期397-400,共4页Journal of Northeastern University(Natural Science)

基　　金：中国博士后科学基金资助项目 (2 0 0 2 0 3 114 8)

摘　　要：以东方钢铁电子商务有限公司及其网络营销系统为背景 ,分析了东方钢铁在线电子商务活动的现状 ,根据其网络营销系统的特征 ,从网络营销系统的效益、效率及成本三方面 ,提出系统绩效考核的基本要素、系统绩效考核的内容及评价标准 ,设计出系统绩效考核指标体系及考核方法 。On the basis of the BSTEEL Electronic Commerce Ltd. Co. and its network marketing system,the status quo of the BSTEEL electronic commerce activity was analyzed. According to the characteristic of its network marketing system,from the three aspects of its benefit, efficiency and cost,the basic element,content and evaluation criterion were proposed. The target system and evaluation method were designed. The mathematical model of system performance evaluation was established.

关 键 词：东方钢铁在线 电子商务 绩效评价 模型 

分 类 号：N945.25[自然科学总论—系统科学]