黑龙江绿色食品市场营销网络研究  

Study the Marketing Network of Green Food in Heilongjiang

作　　者：王德章[1] 李翠霞[2] 

机构地区：[1]哈尔滨商业大学,黑龙江哈尔滨150076 [2]东北农业大学,黑龙江哈尔滨150030

出　　处：《学术交流》2003年第2期107-111,共5页Academic Exchange

基　　金：黑龙江省科学技术厅 2 0 0 0年软科学课题基金资助项目 (G00D2 30 6 0 )

摘　　要：建立和发展绿色食品营销网络对于推动我省绿色食品产业 ,实现战略升级 ,开拓国内外市场 ,促进结构调整和增加农民收入 ,扩大和提高我省绿色名牌产品和龙头企业的影响和市场竞争力 ,引导消费需求 ,推动区域经济的可持续发展具有重要意义。建立和发展绿色食品营销网络要从完善法律法规体系 ,加强市场管理力度 ;培育和发展批发市场和零售市场网络 ;加大扶持生产、加工、企业和加强市场准入等方面入手 ,其中转变观念和与世界市场规则接轨尤其重要。The establishment and development of the marketing network of green food is of importance to propel the green food industry of our province, realize its upgrade, and expand share in market home and abroad. Also, it is significant to promote the adjustment of industrial structure, increase farmer's incomes, and guide the need for consumption, which will contribute to expanding the influence and competitiveness of brand green-food products and leading enterprises in our province, and to fueling the sustainable development of local economy. Perfecting system of regulations and laws, strengthening market management, fostering and developing wholesale and retail networks, supporting production-and-manufacture enterprises, and enhancing the access of market-these can help establish and develop marketing network of green food, in which the key is to translate concepts and cater for international market rules.

关 键 词：绿色消费 绿色市场 发展对策 黑龙江 绿色食品市场 市场营销网络 

分 类 号：F72[经济管理—产业经济]